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amul's supply chain management project

amul's supply chain management project

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Published by piyushvadoliya
project on amul's supply chain management
project on amul's supply chain management

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Published by: piyushvadoliya on Apr 19, 2011
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07/25/2013

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A Project Report o
nAMUL’S SUPPLY CHAIN MANAGEMENT
 
 In Partial Fulfillment of the Requirements of  Production and Operations Management Course in PGDM Programme
 Submitted To: Prof. Praneti Shah
 
Submitted By :
GITANJALI AULUCK P1001MEHUL BHATT P1002CHINMAY GANDHI P1010AFTAB HATHI P1012DARSHITA THAKKAR P1053PIYUSH VADOLIYAP1058VISHAL DADHICHP1006VEDANGI JOSHIP1017SOHAM PATELP1033PARTH SHUKLAP1047
Batch: 2010-12Submitted on: 18
th
April 2011
 N. R. I
NSTITUTE
 
OF
B
USINESS
M
ANAGEMENT
, A
HMEDABAD
1
 
INDEX
1) INTRODUCTION TO AMUL . . . . . . . . . . . . . . . . . . . . . .32) STRATEGIES OF AMUL . . . . . . . . . . . . . . . . . . . . . . . . .53) AMUL’S SUPPLY CHAIN MANAGEMENT . . . . . . . . . . 64)GCMMF’S SUPPLY CHAIN . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125)E- SUPPLY CHAIN MANAGEMENT OF AMUL . . . . . . . . . . .136) AMUL CYBER STORE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187) BENEFITS OF E-SCM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 198) FUTURE PLANS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 209) BIBLIGRAPHY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
2
 
Introduction
The Kaira District Co-operative Milk Producers Union Limited, popularly known asAmul Dairy is a US $ 500 million turnover institution.It is a institution built up with a network of over 10000 Village Co-operative Societiesand 500,000 plus members.
Formed in the year 1946 Amul is the leading food brand in India.
Amul initiated the dairy co-operative movement in India and formed an apex co-operative organization called Gujarat co-operative Milk Marketing Federation (GCMMF)and today 70,000 villages and 200 districts in India are part of it.
GCMMF markets its products through 50 sales offices throughout India and distributionis done through a network of 4,000 stockiest who in turn supply 500,000 retail outlets.
Managed by an apex cooperative organization, Gujarat Co-operative Milk MarketingFederation Ltd. (GCMMF), which today is jointly owned by some 2.41 million milk  producers in Gujarat, India
3

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