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internet pr

internet pr

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Published by Denmas Tito

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Published by: Denmas Tito on Apr 19, 2011
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Public Relations
on the
Net
 Winning Strategies to Informand Influence the Media,the Investment Community,the Government, the Public, and More!
Second Edition
Shel Holtz
American Management Association
New York
Atlanta
Brussels
Buenos Aires
Chicago
London
Mexico CitySan Francisco
Shanghai
Tokyo
Toronto
Washington, D.C.
 
Special discounts on bulk quantities of AMACOM books areavailable to corporations, professional associations, and otherorganizations. For details, contact Special Sales Department, AMACOM, a division of American Management Association,1601 Broadway, New York, NY 10019.Tel.: 212-903-8316. Fax: 212-903-8083.Web site:
www.amacombooks.org
This publication is designed to provide accurate and authoritativeinformation in regard to the subject matter covered. It is sold with theunderstanding that the publisher is not engaged in rendering legal,accounting, or other professional service. If legal advice or other expertassistance is required, the services of a competent professional person should be sought.Various names used by companies to distinguish their software andother products can be claimed as trademarks. AMACOM uses such names throughout this book for editorial purposes only, with nointention of trademark violation. All such software or product namesare in initial capital letters or ALL CAPITAL letters. Individualcompanies should be contacted for complete information regardingtrademarks and registration.Library of Congress Cataloging-in-Publication DataHoltz, Shel.Public relations on the Net: winning strategies to inform and influence the media, the investment community, the government, the public, and more! / Shel Holtz.—2nd ed. p. cm.Includes bibliographical references and index.ISBN 0-8144-7152-8 (pbk.)1. Internet in public relations. I. Title.HD59 .H596 2002659.2
0285
4678—dc212002001993
2002 Shel Holtz All rights reserved.Printed in the United States of America.This publication may not be reproduced, stored in a retrieval system,or transmitted in whole or in part,in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM,a division of American Management Association,1601 Broadway, New York, NY 10019.Printing number10 9 8 7 6 5 4 3 2 1

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