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Table Of Contents

FMCG Products and Categories
How soap works
Lye
Fat
Process
Purification and finishing
History
Early History
Roman History
Arab History
Modern History
OBJECTIVE OF STUDY
METHODOLOGY
FINDING & ANALYSIS
ABOUT THE INDUSTRY
Soap Industry in India:
Table-2: Price Segments of Soaps
PRICE RANGE
INTERNATIONAL PLAYERS
DOMESTIC PLAYERS
COMPANIES INVOLVED AND THEIR VARIOUS
BRANDING STYLES
Change Who Does the Selling
Change How You Market
Change How You Develop Products
Underlying Objectives
Incentive Price (outlay) Ratio
Willingness to buy on sales promotion offer
Ability to induce trial
Long-term impact
Preference of Schemes:
Perceived Quality:
Perceptions regarding underlying company
PROMOTIONS IN THE SOAP INDUSTRY TO BUILD
CONCLUSION & RECOMMENDATION
SWOT ANALYSIS OF SOAP INDUSTRY
Strengths:
Weaknesses:
Opportunities:
Threats:
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Soap Industry

Soap Industry

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Published by Gaurav Nathani

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Published by: Gaurav Nathani on Apr 19, 2011
Copyright:Attribution Non-commercial

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05/09/2013

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