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Most small to medium-sized businesses struggle with marketing. The marketing function is often treated as acost center--ad hoc activities that don’t provide measurable results that can be tracked to the bottom line.This e-book defines our Strategic Marketing Process that businesses can use to standardize their daily, monthly and annual revenue-generating activities.It covers more than just “traditional” marketing and ties together all go-to-market business activities: strategicplanning, financial planning and measurement, creative development, marketing execution and sales.If you’re a business marketer or executive, complete the Key Concepts and Steps section in each subject toimprove your performance throughout the year. Your team may also want to signup for a free subscription toour marketing how-to articles and tips at www.MarketingMO.com.If you’re a consultant or service firm interested in our web-based consulting practice management software andtools based on the marketing process, please visit us at www.ConsultingMO.com. Our offering gives consultantsthe infrastructure and a license to deliver the services listed in the Key Concepts and Steps section
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