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Table Of Contents

1.1 Latar Belakang Masalah
1.2 Rumusan Masalah
1.3 Tujuan dan Kegunaan
1.4 Sistematika Penulisan
2.1.1 Perilaku Konsumen
2.1.2 Keputusan Membeli
2.1.3 Lokasi
2.1.4 Promosi
2.1.5 Kualitas Layanan
2.2 Kerangka Pemikiran
3.1.1 Variabel Bebas (Independent Variable)
3.1.2 Variabel Terikat (Dependent Variable)
3.2 Populasi dan Sample
3.3 Jenis dan Sumber Data
3.4 Metode Pengumpulan Data
3.5.1 Analisis Kualitatif
3.5.2 Analisis Kuantitatif
3.6.1.1 Uji Reliabilitas
3.6.1.2 Uji Validitas
3.6.2.1 Uji Multikolonieritas
3.6.2.2 Uji Heteroskedastisitas
3.6.2.3 Uji Normalitas
3.6.3 Analisis regresi Linier Berganda
3.6.4.1 Uji Signifikansi Simultan (Uji F)
3.6.4.2 Koefisien Determinasi (R2
3.6.5 Uji Hipotesis (Uji t)
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Published by: Reza_Fahlevy_7093 on Apr 20, 2011
Copyright:Attribution Non-commercial

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01/15/2013

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