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Monroe’s Motivated Sequence Steps

Monroe’s Motivated Sequence Steps

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Published by Ben Henderson

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Published by: Ben Henderson on Apr 20, 2011
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05/12/2014

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Monroe·s MotivatedSequence
Adapted from:http://comm.colorado.edu/jjackson/1300/monroe.htm
 
 A
ttention Step
G
ains attention/interest
Favorably disposes audience to topic
Methods
Address occasion, audience, topic
Startling stats
Quotation
Humor
Illustration
 
N
eed Step
D
escribes problem
Makes audience uncomfortable with statusquo
Methods
Claims/evidence
D
emonstrate ramifications
Illustration

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