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PROPRIETOR AND PUBLISHER: Systems Publishers (Pty) Ltd.
Tel: (011) 234 7008 North Block, BradenhamHall, Mellis Road, Rivonia, Johannesburg
Tshepiso Seopa firstname.lastname@example.org
Terry Murphy email@example.com
Spencer van Graan firstname.lastname@example.org
Noelene van Niekerk noelenen @systems.co.za
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vol 28 / issue 1/2 / 2010 •
3 292(Jan-June 09)
I02IEd’s noteI03IRetail marketing guide:
POPAI’s ScottAdcock takes a look at the state of the marketingat-retail industry.
I06IRetail marketing guide:
POPAI Trend andSpend Study.
I08IRetail marketing guide:
Mike Aitken of theCoupon Clearing Bureau looks at the art of coupons.
I10IRetail marketing guide:
Kennedy Zakeer ofBarrows looks at the real shopper insights.
I12IRetail marketing guide:
Retail marketingbest practices.
I15IExpert opinion: Richard Duncan
Richard looks at the retail recovery Down Under.
I16I7 day [b]itch
Matebello Motloung, media and advertising writer,
I18IBrand anatomy: LibertyI20IMagazines
probes the future of magazines in SouthAfrica.
looks to see if local is still relevant.
I29IExpert opinion: Nici Stathacopoulos
Nici suggests that in order to keep true loyalty, all contactpoints must be considered.
dives into the world of custom magazinesand their benefits.
I34I2010 Marketing trends
offers its predictions for the year ahead.
I36IBook review: 2010 Flux TrendsI37IExpert opinion: Maruis Wait
Marius looks at the cost of selecting the right salespeople.
I38IExpert opinion: Aardt Davidtz
Aardt looks at the connection between brand andpackaging.
I39IWord of mouth marketing
listens to what the experts have to say.