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Marketing Mix Jan Feb 2010

Marketing Mix Jan Feb 2010

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Content includes: Retail marketing guide (POPAI spend & trend study, shopper insights, best practices); magazines, community media, custom publishing, marketing trends, word of mouth marketing.
Content includes: Retail marketing guide (POPAI spend & trend study, shopper insights, best practices); magazines, community media, custom publishing, marketing trends, word of mouth marketing.

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Published by: marketing mix magazine on Apr 21, 2011
Copyright:Attribution Non-commercial

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Vol 28 Issue 1/22010
 
MarketingMix
1 0 1 6 2 0 3 8
PROPRIETOR AND PUBLISHER: Systems Publishers (Pty) Ltd.
Tel: (011) 234 7008 North Block, BradenhamHall, Mellis Road, Rivonia, Johannesburg
PUBLISHER:
Terry Murphy
MANAGING EDITOR:
Michelle Sturmanmichelles@systems.co.za
DEPUTY EDITOR:
Tshepiso Seopa teshipos@systems.co.za
ADVERTISING MANAGER:
Terry Murphy terrym@systems.co.za
PRODUCTION:
Spencer van Graan spencerg@systems.co.za
EVENT ENQUIRIES:
Noelene van Niekerk noelenen @systems.co.za
SUBSCRIPTION ENQUIRIES:
Marianne Nzioki mariannen@systems.co.za
www.marketingmix.co.za
Contents
 vol 28 / issue 1/2 / 2010 •
marketingmix.co.za
1
3 292(Jan-June 09)
Database:List Perfect
I02IEd’s noteI03IRetail marketing guide:
POPAI’s ScottAdcock takes a look at the state of the marketingat-retail industry.
I06IRetail marketing guide:
POPAI Trend andSpend Study.
I08IRetail marketing guide:
Mike Aitken of theCoupon Clearing Bureau looks at the art of coupons.
I10IRetail marketing guide:
Kennedy Zakeer ofBarrows looks at the real shopper insights.
I12IRetail marketing guide:
Retail marketingbest practices.
I15IExpert opinion: Richard Duncan
Richard looks at the retail recovery Down Under.
I16I7 day [b]itch
Matebello Motloung, media and advertising writer,
Financial Mail 
.
I18IBrand anatomy: LibertyI20IMagazines
Marketing Mix 
probes the future of magazines in SouthAfrica.
I24ICommunity media
Marketing Mix 
looks to see if local is still relevant.
I29IExpert opinion: Nici Stathacopoulos
Nici suggests that in order to keep true loyalty, all contactpoints must be considered.
I30ICustom publishing
Marketing Mix 
dives into the world of custom magazinesand their benefits.
I34I2010 Marketing trends
Marketing Mix 
offers its predictions for the year ahead.
I36IBook review: 2010 Flux TrendsI37IExpert opinion: Maruis Wait
Marius looks at the cost of selecting the right salespeople.
I38IExpert opinion: Aardt Davidtz
Aardt looks at the connection between brand andpackaging.
I39IWord of mouth marketing
Marketing Mix 
listens to what the experts have to say.

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