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Table Of Contents

2.1. HTC profile
2.2. HTC brand development and position
3.1. Our chosen product category
3.2. Market environment for sSmartphones
4.1. SWOT analysis
4.2. Marketing mix
4.3. Porter s five forces analysis
5.1. Innovation
5.2. Brand awareness
5.3. Security enhancement
5.4. Applications development
Appendix 2. Feature comparison table on sSmartphones
Appendix 3. Price comparison table on sSmartphones
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HTC-Market Analysis Assignment Group 4 Final[1]

HTC-Market Analysis Assignment Group 4 Final[1]

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Published by Haroon Hoti

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Published by: Haroon Hoti on Apr 21, 2011
Copyright:Attribution Non-commercial

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06/19/2013

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