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Table Of Contents

METHODOLOGY
MOBILE: A “FORMIDABLE” SCREEN/MASS MEDIA
INDIAN WIRELESS TELECOM INDUSTRY
DECLINING ARPU
PREDOMINANT PRE-PAID MARKET
VAS: A SOURCE OF REVENUE
MOBILE VALUE ADDED SERVICES: CHARACTERISTICS AND CATEGORIES
VAS USERS
MARKET SIZE OF MVAS
VARIOUS MODES IN USING VAS
VARIOUS TYPES OF CONTENT ACCESSED IN USING MVAS
USER GROUPS
MOBILE VAS ECOSYSTEM
REVENUE SHARING RELATIONSHIP
USER-CENTRIC ECOSYSTEM
3G
OPPORTUNITIES AND CHALLENGES FOR MVAS
OPPORTUNITIES FOR MOBILE VAS IN INDIA
CHALLENGES FOR MVAS IN INDIA
“SUCCESSFUL” VAS
SUBSTANTIVE FUTURE DEVELOPMENTS IN MVAS
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Report on MVAS (2010) Submittal 42

Report on MVAS (2010) Submittal 42

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Published by: iseeku on Apr 22, 2011
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11/22/2012

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