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These 20 cities are divided in three groups: ‘Megacities’ (8 largest cities in terms
of population and overall consumer markets) like Mumbai and Delhi,
‘Boomtowns’ (next set of 7 big population cities with high expenditure per
household) like Surat and Coimbatore and ‘Niche Cities’ (5 cities with relatively
smaller population but above national-average household spend) like Faridabad
and Jalandhar, these cities account for just a tenth of the country’s population,
but generate around 60% of India’s surplus income and around a third (31%) of
disposable income. These 20 cities accounted for just under $100-billion of
consumption expenditure in 2007-08.
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Infact, in cities like Mumbai, Delhi, Chandigarh and Surat, where average
annual household income crossed the Rs 4 lakh mark in 2007-08, per capita
income is already roughly equivalent to China’s per capita income in 2007.
With rapid urbanisation in India, around 45% of India’s population will be urban
by 2050, up from 30% at present, Indian’s cities will add 379-million people in
the next 40 years, more than the entire US population currently.
Surat, for instance, has seen the number of its middle class households almost
double between 2004-05 and 2007-08. When annual household income (AHI)
was adjusted to city’s cost of living, Surat emerged as country’s most
prosperous city, with adjusted AHI of Rs 4.58 lakh and Chandigarh moves to
number two slot (adjusted AHI of Rs 4.23 lakh).
“Preparing for changes in urban demand will be a key challenge for both
policymaking and corporate strategy. On the policy front, we need to place
urban development, particularly infrastructure, squarely alongside rural
priorities, recognising in part that both are interdependent. On the corporate
front, we need to challenge the approach to a uniform ‘urban’ India.
‘Boomtowns’ and ‘Niche Cities’ today may be much smaller in terms of their
income and spending weights, but they are growing rapidly. Many of the cities
that have registered the fastest economic growth, along with the highest asset
and financial penetration, over the past five years have been within the
boomtowns and niche cities, not the typical megacities,” states the report.
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