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Case Analysis of Nike.by one and only M.A BUTT

Case Analysis of Nike.by one and only M.A BUTT

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Published by Akbar Syed
this is detailed version of case study analysis.
this is detailed version of case study analysis.

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Published by: Akbar Syed on Apr 22, 2011
Copyright:Attribution Non-commercial

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04/03/2013

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CASE ANALYSIS
on
 
Submitted To:SIR, MUHAMMAD AHMED BUTT
 
Prepared By:Syed Akbar Shah KazmiRegistration no#54203MBA (morning)Date: 26-04-2010
“Just do it”1
 
ACKNOWLEDGEMENT
I am thankful to Allah who gives me the strength andknowledge to complete my task. Iam very thankful to my teacher who gives usdirections of how to take first step toward success andhow hard work us have to do to achieve our goals.At last Iam very thankful to all my family members,my kids who are always my strength.
 
“Just do it”2
 
HISTORY OF THE CASE
In 1962 Nike hit the groud.Origionlly it was knownas BLUE ribbon sports.Company’s main focus was providing high qualityrunning shoes for athletes.Phillip Knight believes that high tech shoes should be produced locally at competitive prices. NIKE aim wasto produce/design footwear for athletes .That’s why Nike assign all time famous sports men for itsmarketing campaign like in 1973 “Steve profontaine”market for Nike.In 1985 Nike signed up rookie guard MICHAELJORDAN as a speaker personIn 1988 Nike aired its first ad in the “just do it” marketcampaign. In 1994 they sponsor the Bazillion teamwho won the world cup. Today Nike has the biggestathlete footwear market. Nine of the 10 selling basket ball shoes are Nike’s.
INTRODUCTION TO THE CASE
“Just do it”3

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