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Week 6 - Friedan

Week 6 - Friedan

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Published by: Cierra Olivia Thomas-Williams on Apr 22, 2011
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10/31/2014

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Betty Friedan & the2
nd
Wave
G205 Gendered Ads & Global Consumer IdentityWeek 6 Feminisms
 
Betty Friedan, 1921-2006
‡
As one of the cofounders of theNational Organization of Womenin 1966, Friedan and her colleagues first conceived of the structure of the group on a cocktail napkin when meetingat the Washington Hilton Hotel.
‡
Friedan's father was a Russian Jewish immigrant who was a jeweler; her mother was a former newspaperwoman;
‡
The article which formed the basis of Friedan's
The FeminineMystique
was rejected by several national women'smagazines, one saying it would only appeal to "sick" womenwho could relate to feelings of dissatisfaction with being full-time mothers and wives;
‡
When working on a New York newspaper in 1949, Friedan wasfired when she informed her superior that she was pregnant, apractice then routine in the working world.
 
The Image Found in 30s-40s Womens Magazines:
‡
career woman
‡
happy, proud, adventurous
‡
spirit, courage, independence, determination
‡
strength of character
‡
nurses, teachers, artists, actresses, copywriters, saleswomen
‡
individuality
‡
men drawn to them as much for their spirit and character asfor their bodies
‡
passionate involvement with the world
‡
self-relianceExample: If she kept her commitment to herself, she did notlose the man
if 
he was the right man. (emphasis added)

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