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Rural Marketing Project

Rural Marketing Project

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Published by jigar_rathod
Project is all about present scope in rural market. It also describes one model of website based business for rural market. It is a perfect blend of IT framework and rural marketing strategies...
Project is all about present scope in rural market. It also describes one model of website based business for rural market. It is a perfect blend of IT framework and rural marketing strategies...

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Published by: jigar_rathod on Apr 22, 2011
Copyright:Attribution Non-commercial

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10/25/2013

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Business Planfor
 
 www.ruralbazaar.com
 
Submitted by:
 
 
 Jigar Rathod PG20095228
 
Neeta Gupta PG20095235
Submitted to:
Ms. Kavita Shukla
 
 
(Course Instructor, Rural Marketing)
 
IILM Institute for Learning and Management
 
Gurgaon
 
Executive Summary
India is one of the developing countries. Though we are not at all behind anycountry of the world in terms of technology, major part of India lives in villages.Almost 70% of total population is rural. Our markets are flooding with latesttechnology gadgets and high end products but still, our many villages are nothaving electricity connections also. True potential of India is hidden into ruralmarket. This market was unexplored and untapped since many years butsaturation of urban market proved as a divider to let people think about ruralmarket. Most of the rural market is untapped because of the only reason i.e.complexity of distribution network.To meet challenges of rural India, our creative brain gave birth to a web portal.We named our brainchild as www.ruralbazaar.com, the creative idea to serverural people with all kind of product at their doorstep at affordable rates. The keyfeatures of our e-biz are as below:
 
Connectivity for any smallest village present in any corner part of India
 
Hub and Spoke delivery system to minimize inventory cost
 
Web connectivity to central server for every village to register order.
 
Purchase of agro products from villages only to sell it in urban market. Thisremoves middlemen to give maximum possible profit.
 
FMCG, FMCD and Agricultural products all at one place.
 
 
 
Microfinance to help villagers buy good products without worrying forfinance.
 
Use of public transport when needed to minimize transportation costThough our business is taking its baby steps, profit margin will be lower in initialstage but once grown, it will open whole new market for us to rule.

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