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Published by Nicole Lawrence

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Published by: Nicole Lawrence on Apr 22, 2011
Copyright:Attribution Non-commercial


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 Nicole Lawrence, Patricia Urgoiti, Alexandra Corey, Ashley O’BrienTV Execution 1: 30 sec News Reporter:Chipotle MexicanGrill, a restaurantchain known for their incredible burritos, have addeda new item to their menu, the BurritoBowl, that is causinga lot of confusionand questions fromtheir customers.MS of reporter infront of Chipotlerestaurant.Customer 1: Howcan it be a burritowithout the tortilla?CU of Customer 1asking a questionCustomer 2: Howwill it stay together?CU of Customer 2asking a questionCustomer 3: Will ittaste the same?CU of Customer 3asking a question News Reporter:Well, Steve Ells, the people have spokenand they want toknow what’s up withthis new BurritoBowl.CU of reporter asking question
 Nicole Lawrence, Patricia Urgoiti, Alexandra Corey, Ashley O’BrienTV Execution 1: 30 secSteve Ells: Calmdown people. TheBurrito Bowl stillhas everything youlove about our Burrito. The onlything missing isMS of Steve Ells inChipotle restaurant behind the counter with the burritoingredients in frontof him.Reporter:(interruptingabruptly) The flour tortilla!CU of the reporter yelling nervouslySteve Ells: That’sright. And all of those ingredients are put together in a bowl with the sameintegrity as all of our other products.MS zoom to CU of Burrito BowlReporter: But how isit the same?CU of the reporter,sadSteve Ells: Well, astrue with everythingelse, it’s not theoutside that counts.It’s whats inside.CU of Steve Ells

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