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Basic Concept of Perception

Basic Concept of Perception

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Published by Cik Biru Haifos

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Published by: Cik Biru Haifos on Apr 23, 2011
Copyright:Attribution Non-commercial

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04/30/2014

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Perception:
‡
the process by which anindividual selects, organizesand interprets stimuli into ameaningful and coherentpicture of the world.
‡
How we see the world around us
 
Elements of perception
SensationAbsolute thresholdDifferential thresholdSubliminal perception
 
1.
sensation
‡
T
he immediate and direct response ofsensory organs to stimuli.
‡
A stimulus is any unit of input toany of the senses.
‡
Sensory receptors-the human organsthat receive sensory inputs.
‡
All of these functions are calledinto played in the purchase, use andevaluation of consumer products

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