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Table Of Contents

1.2.Značaj i aktuelnosti istraživanja
1.3.Ciljevi istraživanja
1.4.Hipotetički okvir istraživanja
1.5.Metod istraživanja
2.1.Značaj marketinga
2.2.Obuhvat marketinga
2.3.Šta se plasira na tržište?
2.5.MARKETING STRATEGIJA
2.6.Istraživanje tržišta
2.7.Analiza konkurencije
3.1.Karakteristika proizvoda
3.2.Definisanje Brenda
3.3 Brend proizvođača
3.4.Označavanje brenda
3.5.Kvalitet
3.6.Cena
3.7. Izbor brenda
3.8. Dimenzije brenda
3.9. Strategija razvoja brenda
3.10. Upravljanje brendom
3.12. Strategija imena brenda (BRAND NAME STRATEGY)
3.13. Pravno regulisanje
3.14. Strategije u životnom ciklusu brenda-marke
3.15. Iskustvo Marks & Spencera u razvoju marke „ST. MICHAEL“
5.Literatura:
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Brend-Marke

Brend-Marke

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Published by Marija Mis

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Published by: Marija Mis on Apr 23, 2011
Copyright:Attribution Non-commercial

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08/20/2013

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