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Bottled Water in India

Bottled Water in India

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Published by: subhendu_pinu on Apr 24, 2011
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2010PRESENTED BY 
SUBHENDU MISHRA 
REGD.NO.-1001247128PGDM-SEC(B)REGINOAL COLLEGE OF MANAGEMENT AUTONOMUSBHUBANESWAR
 
BOTTLED WATER IN INDIA-2010
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Drinking-water needsdepending on the climate,physical activity & thebody culture.
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The growing number of cases of water borndiseases, increasing waterpollution,increasingscarcity of pure & safe water etc. have made thebottled water business justlike other consumer items
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INTRODUCTION
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M
ore than 200 bottled water brands in India andamong them nearly 80% are local brands.
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Indian market is estimated at about Rs 1000 croreand is growing at whopping rate of 40%.
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By 2010,it will reach Rs 4000-5000 Crorewith 33%market for natural mineral water.
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India ranks in the top 10 largest bottled waterconsumer in the world
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