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Table Of Contents

Indian Context
Objectives of BP
Features of BP
Strategic Management
Why Strategic Management?
Strategic Planning
Characteristics of SM
Strategic Management Process
Importance of SM
CONCEPT OF STRATEGY
An Introduction to Strategy
A definition of strategy
Levels of Strategy
Who does strategy?
Vision
Nature of Vision
Characteristics
Advantages of Vision
Reason For Vision Failure?
Definition
Strategic Intent
Meaning
Strategic Fit
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Introduction to Business Policy

Introduction to Business Policy

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Published by Manish T. Murali

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Published by: Manish T. Murali on Apr 24, 2011
Copyright:Attribution Non-commercial

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08/12/2013

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