SOCIAL MARKETING VS. BUSINESS MARKETINGBusiness marketing
is meant to sell a company to investors or financial backers, or key management personnel. Business plans are used to raise investment and loan funds and are typically for outside use(accountants, investors, IRS, bankers, and board members). Business
is typically broken downinto five sections (the Company, Markets, Products/Services, Finance and Employees) regardless of thestage of your business (just starting, in the growth stage, or mature business).
are the blue prints to business success. They are the tools for internal planning and implementing a detailedmethod to making profitable sales and growing the business.
NINE ELEMENTS OF A GOOD SOCIAL MARKETING
A.Overview of your company's approach to marketing and its historyB.Mission StatementC.Products and Services offered, and the unique selling benefit to the buyer D.List the standards in the industry, new marketing ideas, and any emotional component of the productor serviceE.Sales cycles and products/services needed; life cycles of productF.The personnel needed and job descriptions
2. Market Strategy
Who are your customers now, and who will your customers be in the future? Which customer is the best prospect? Do you sell to other businesses or organizations instead of directly to the public? In the MarketStrategy you must provide evidence that the end-user needs your solution. Consider the consumer demands and response to their emotional and logical needs.
Segmentation: divide potential market into categories, items shared in common, or segments of anindustry
Targeting: by geographic area, income, demographics, or specific unique characteristics of the potential customer
Positioning: key reasons a customer will buy your product/service
3. Competitive Assessment
Competitor's assessment: who, where, product lines, prices, employees, strengths, weakness,market share, market strategy andPSE
Information from personal observations and electronic media (database information, newspaper or other archives)
Set up information tracking on each competitor including ads, promotions, new hires
Their sales cycles, product life and inventory projections