Café Coffee Day

Café Coffee Day

Presented by: Group 7
ROOHIHAZ
ASHOK
HARIS P.P
AKHIL
MAHESH S.P
VINAY KARTHIK
COFFEE CONSUMPTION IN INDIA

Year Quantity (in MT)

1999 55000
2000 55000
2001 55000
2002 60000
2003 64000
2004 68000
2005 70000
2006 75000
2007 80200
 Export from India
Destination Quantity % to Unit
(In MT) Total Value Rs/
Tonne
ITALY 62786 25.25 74748

RUSSIA 27288 10.97 88962

GERMANY 21835 8.78 87434

BELGIUM 13989 5.63 78011

SPAIN 11091 4.46 68023

 C.C.D Background
• ABCTCL (Amalgamated Bean Coffee Treading
Company LTD. )
• RS. 3000 Cr.
• ISO-9002 Certified co.
• 5000 Acers of coffee Estate (2nd Largest in Asia )
• Leading Coffee Exporter
 Company History

• First Café coffee day in

Bangalore (1996).
on Brigade road.
Right now 595 Café coffee Day
in 101 cities.
 Cont’d
• Type Public
• Industry Restaurants
Retail coffee and tea
Retail beverages
• Founded 1996 Headquarters Bangalore,
Karnataka, India
• Number of locations 970
• Key people V. G. Siddhartha Hegde, Founder and
Director
• Services Coffee
 Cont’d
• Revenue ▲ US $45 million
• Employees 5000
• Subsidiaries Coffee Day Fresh ‘n Ground
Coffee Day Xpress
Coffee Day Take Away
Coffee Day Exports
Coffee Day Perfect
• Website CafeCoffeeDay.com
 CEO &MANAGEMENT
• Naresh Malhotra , CEO, Cafe Coffee Day  has
quit the company after six years of service
• Cafe Coffee Day is the retail arm of
Amalgamated Bean Coffee Trading, a coffee
exporter based in Bangalore and run by V
Siddhartha, the son-in-law of Maharashtra
Governor and senior Congress leader S M
Krishna
 CCD outside of India
• Europe (2) (in the heart of vienna)
• Karachi (2)(pakistan)
• Europe (12)
• Egypt
• South asia. etc
 Division of CCD
• Coffee Day Express (341 Coffee Day Kiosk)
• Coffee Day Fresh n Ground (354 Coffee Bean
& Powder Retail Outlets)
• Coffee Day Take Away (7000 Vending
Mechines.)
 Contd..
• Coffee Day Export & Coffee Day Perfect.
(FMCG Pakage Coffee)
• Turn over Rs.4500 million on this fiscal year.
 Menu of CCD
• Espresso
• Espresso Americano
• Cappuccino (hot coffee)
• Kenyan safari (international coffee)
• Cold coffee
• Ice cream
• Pizza, Samosa ,Puff etc.
 Who is the hottest
Company Present Future Investment
No of outlets
outlet (in million)
Starbucks N/A 5 (2010) N/A

Barista 170 27(2010) 5160

Coffee 52 67(2010) 860

world
CCD 500 50(2010) N/A

Costa 13 300(2010) 132

coffee
 Competitor

• Costa coffee
• Coffee world
• Mocha
• Et al
• Barista
 Quotes…..
• “ we are aware for indian teaste buds and our
pricing is always economical so even if any
other players come in it won’t disturb.”
Simran seblok
GM (mrkt.)
Café coffee Day.
 T.V s shows on coffee……..
• Coffee with Karan
• CCD starts coffee with “Stars”
A lot can happen over coffee.
 Cafés – come in various formats
• Garden Cafés – have a
large

• Lounge Cafés – where

the coffee
 A lot can happen over coffee.

• Music / Book Store / Malls - cafés

• Highway Cafés – we have 24-hour

• Cafés at Gas Stations – we have

tie

• Airport Cafés – cafes on the go…

 Awards
• Best exclusive brand retailer of the year 07
• Best food service retailer of the year 07.
• ICICI excellent retailer award
 References
• 4Ps Business & Marketing
20th july.-2nd aug. 2007
• Business India
12th aug. 2007
Please visit
again!