Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword or section
Like this
2Activity
0 of .
Results for:
No results containing your search query
P. 1
Reaching Global Markets

Reaching Global Markets

Ratings: (0)|Views: 491|Likes:
Published by rajuarora40

More info:

Published by: rajuarora40 on Apr 25, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

01/15/2012

pdf

text

original

 
Copyright © 2007 by The McGraw-Hill Companies, Inc. All Rights Reserved.
Slide 7-1
REACHINGGLOBALMARKETS
C
HAPTER 
 
Copyright © 2007 by The McGraw-Hill Companies, Inc. All Rights Reserved.
Slide 7-2
AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO:
1.
Identify the major trends that haveinfluenced the landscape of globalmarketing in the past decade
.2.
Identify the environmental factors thatshape global marketing efforts
.
 
Copyright © 2007 by The McGraw-Hill Companies, Inc. All Rights Reserved.
Slide 7-3
AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO:
3
.
Name and describe the alternativeapproaches companies use to enterglobal markets
.4.
Explain the distinction betweenstandardization and customizationwhen companies craft worldwidemarketing programs
.

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->