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Table Of Contents

(1.1) EXECUTIVE SUMMARY
(1.2)INTRODUCTION TO GREEN MARKETING
(2.1)Challenges in Green Marketing
(2.2)GREEN MARKETING ± REASONS FOR ADOPTION BY THE FIRMS
(2.3)GREEN MARKETING MIX
(3.1)Moving Towards Green Marketing
(3.2)SHIFTING TO A GREEN ERA
(3.3)GREEN WASHING
(3.4)Green Strategy Formulation
(4.1)GREEN MARKETING: A CORPORATE INITIATIVE
(5.1)UNDERSTANDING CONSUMER PERCEPTION AND
(5.2)GREEN CONSUMER BEHAVIOR
(6.1)RESEARCH OBJECTIVES
(6.2)RESEARCH METHODOLOGY
(6.3)DATA ANALYSIS & INTERPRETATION
(6.4)RESEARCH FINDINGS
(7.1)LIMITATIONS OF THE PROJECT
(7.2)RECOMMENDATION
(7.3)CONCLUSION
(8.1)QUESTIONNAIRE
(8.2)BIBLIOGRAPHY
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Project on Green Marketing

Project on Green Marketing

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Published by soudy09

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Published by: soudy09 on Apr 25, 2011
Copyright:Attribution Non-commercial

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03/04/2015

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