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Facebook © 2011
Sponsored Stories for
Premium and Marketplace
April 25th, 2011
What are Sponsored Stories? 2Sponsored Stories Types 3Page Like Story 3Page Post Story 4Page Post Like Story 5App Used and Game Played Story 6App Share Story 7Check-in Story 8Domain Story 9Summary 10Create Marketplace Sponsored Stories in 5 easy steps 11
© 2011 Facebook, Inc. All rights reserved. Product specications subject to change without notice.
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How Sponsored Stories work:
A person engages with your Page, App, Place or Domain.Normally, a story about this activity can be generated on their riends’News Feeds, which their riends may or may not see due to the dynamicnature o News Feed.By including Sponsored Stories with your Facebook Ads campaign,this person’s riends can also see the story appear in the right-hand side oFacebook.
People are naturally interested in things their friends care about. That’s why the NewsFeed is such a central part of Facebook: News Feed stories give friends an easy way to show each other what they like.
Now with Sponsored Stories, you can increase the visibility of thesepowerful News Feed stories when they relate to your organization orbusiness. No matter how many fans you have, they are only a portion of the people you can reachon Facebook. Sponsored Stories broadens your reach by allowing your fans to help their friendsdiscover your brand and connect with your campaign objectives. Like Facebook Ads, SponsoredStories are non-disruptive and respect people’s privacy settings. There are seven types of SponsoredStories that each surface different types of content.
What are Sponsored Stories?
Sponsored Stories also support the content that your Facebook Page publishes to its ans. The dynamic natureand unique algorithm behind each person’s News Feed means that each person’s experience is dierent onFacebook. For Page owners, this means that some o your ans do not see your valuable Page posts (statusupdates, videos, photos) in their News Feed. Sponsored Stories or Page Posts allows Page owners to ensureyour ans see the content that your Page publishes.
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© 2011 Facebook, Inc. All rights reserved. Product specications subject to change without notice.
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Friend’s Photo & Name
The photo and link take you tothis riend’s prole
Page Image Thumbnail
50px wide, 50px high (same asthumbnail managed by Page;aspect ratio is preserved). Takesyou to Page
Sponsored Stories Types
All Sponsored Stories are 240 px wide and have variable height. Since they’re generated from theactions people take with your business, you do not need to add a creative to your Sponsored Storiescampaign.
1. Page Like Story
What happens:
Someone liked your Page directly rom Facebook or rom the LikeBox on your website at any point in time.
What you can do
: You can use the Page Like Story to make sure his riends knowabout this action.
Mike FrettoandMary-JaneFaullikeSouthwest Airlines
Like
Southwest Airlines
Page Name
Full nameo Page is preserved (up to70 characters)
Like
Clicking on it makesyou a an o the Page, inline
Search History:
Result 00 of 00
00 results for result for
p.
Facebook Marketing: Facebook Sponsored Stories Guide for Premium and Marketplace
Nach der Einführung von "Sponsored Stories" mit der "Page Post Like Story" vor einigen Monaten erweitert Facebook das beliebte und effiziente Werbemodell um drei weitere Typen. Seit dem 25.04.2011 sind neu auch "App Used Story", "Game…
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