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M-PESA - Changing Lives - Safaricom

M-PESA - Changing Lives - Safaricom

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Published by CIOEastAfrica

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Published by: CIOEastAfrica on Apr 26, 2011
Copyright:Attribution Non-commercial

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12/04/2012

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M-PESA -Changing Lives
Michael JosephStrategic Advisor, Vodafone Money Transfer22
nd
March 2011
 
Population approximately 39 Million
78% of the population is rural
22.6 % adults have a formal Bank Account
Literacy at 85 %
80% have access to a mobile phone
GDP per Capita: USD 1,600
(CIA Fact Book 2009)*FinAccess200
enya at a Glance
 
M-PESA: Humble Beginnings!
Capitalizing on Mobile Technology to deepen access to Financial Services

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