Social Media Marketing
Pillar 3: The Different Ways Companies Use Social Media
Now that you
understand the common pitfalls, it‟s time to take a look at the companies that get it right.
Companies are successfully using social media to drive sales, build traffic, hireemployees, build a community, and create a positive, well-known brand.
Pillar4: A Framework for Developing a Social Media Strategy
The strategydevelopment portion of a social media campaign is crucial for the success of acompany. You must ask and answer the appropriate and relevant questions to developthe right campaign: What social sites are your target market currently using? Howmuch time is needed to consistently interact with your social community?
Pillar5: How toMeasure Return on Investment
Strategy and research are of course
only half the battle. Once your strategy is set, it‟s time to execute by either building a
team, training your current team, or hiring outside consultants to implement. This is byfar the most important part of social media marketing so it is of the utmost importancethat you get it right.