2 • Delphos Herald 2011
Published evenings Monday through Friday and Saturday morningMonday ...........noon Thursday Thursday .............noon TuesdayTuesday ...............noon Friday Friday .............noon WednesdayWednesday........noon Monday Saturday .............noon Thursday
Open Rate Monday Tues.-Sat. Repeat13.00 10.25 7.151. 129 - 350” 11.00 8.65 5.952. 351 - 750” 10.35 8.05 5.603. 751 - 1250” 9.75 7.45 5.304. 1251 - 2000” 8.55 6.55 4.605. 2001” or more 7.40 5.75 4.006. Civic, non-profi 10.00 8.00 5.50
Monday rates: Include The Herald Extra (TMC)Repeat rates: Same ad within a week withNO MONDAY DISCOUNTSMinimum Display Sizes: Classified 2”; Retail 4”
14.40 11.50 7.90
Telling The Tri-County’s Story Since 1869
Effective January 1, 2011
Published DailyTHE DELPHOS HERALD
405 N. Main St.Delphos, Ohio 45833(419) 695-0015Fax (419) 692-7116AP AD SEND: OHDELE-Mail address: email@example.comWebsite: www.delphosherald.com
President/Publisher: Murray CohenDirector of Advertising: Don HempleBusiness Manager: Ray GearyEditor: Nancy Spencer Circulation: Tiffany Brantley
2. TERMS OF PAYMENTS,REGULATIONS, etc.
A) It is a condition of contracts that when the advertiser fails to furnish copy asthe form of the contract specifies, the Publisher shall charge the minimumspace specified in said contract.The Publisher reserves the right to reject or revise any advertising copy.The Publisher may refuse to accept copy not furnished before establisheddeadline, and should the Publisher at its discretion accept such late copy,no proof will be submitted to advertiser before publication, nor will Publisheraccept liability for errors therein.The Publisher assumes no responsibility for typographical errors when proofhas been submitted in advance of publication to advertisers, his agent orrepresentative, and in no case for more than the cost of that part or parts ofadvertising error.The Publisher does not guarantee any position but gives preference to dailyadvertisers.A composition charge of $1.50 per column inch will be made on any or allcopy which has been set in type with proof furnished to the advertiser, butat the advertiser’s election is not published. The same charge will be madefor any changes ordered by the advertisers, in excess of five inches from theoriginal copy by the Publisher.Contracts are not available for advertisement of transient amusements.Cash in advance is required for all political advertising and for all advertisingof close-out or similar sales.Advertising layouts prepared by The Herald may not be reproduced withoutpermission of The Herald.Our credit policy provides that any remaining balance on a monthly state-ment received from us, which is unpaid at the end of 30 days be subject toa financing charge at the rate of 2% per month. To avoid a financing charge,any month-end statement balance must be completely paid or credited within30 days.No security interest is or will be retained or acquired under this account.The Publisher reserves the right to revise at any time upon30 days notice, and all contracts are accepted subject to this condition.B) Local retail rate is non-commissionable. National rates only are commission-able at 15%. Local retail rates are allowed only to local retail and serviceestablishments dealing directly with consumers in our circulation area.C) Major credit cards accepted.
3. RETAIL AND CLASSIFIED DISPLAY4. NATIONAL RATE6. CLASSIFIED LINE ADS5. PUBLICATION DEADLINES
a. CONTRACT RATES: ANNUAL BULKb. INCENTIVE DISCOUNTSc. COLOR CHARGES
PROMOTION - 4 AD SPECIAL
First ad is full price, 2nd ad is 40% off, 3rd ad is 60% off,4th ad is FREE. All ads must run within 10 days in thesame month. No copy changes. Ads must be at least 15column inches. Half of the inches used count towardscontract fulfillment.
SPECIAL TAB SECTION REPEAT
Any ad placed in a Delphos Herald special section, tab-loid or standard size, may be repeated in the paper asa display ad with the same amount of inches at a 50%discount. Half of the inches used count towards contractfulfillment.
FULL PAGE CONTRACT DISCOUNT
48 full pages per year for $449.00 per page
DOLLAR VOLUME CONTRACTS
Negotiated. Dollar volume contracts are availablefor clients wanting to manage a total advertisingprogram using multiple strategies. Annual expendi-tures of $20,000 or more.
1 Color - $80 2 Colors - $150 Full - $200
15 words, 2 day minimum
a word (2-5 days) • 25
a word (6-9 days)
a word (10 or more days)