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Sponsored Stories Guide for Premium and Marketplace

Sponsored Stories Guide for Premium and Marketplace

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Published by Daniel Baur

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Published by: Daniel Baur on Apr 26, 2011
Copyright:Attribution Non-commercial


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© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.
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How Sponsored Stories work:
A person engages with your Page, App, Place or Domain.Normally, a story about this activity can be generated on their friends’News Feeds, which their friends may or may not see due to the dynamicnature of News Feed.By including Sponsored Stories with your Facebook Ads campaign,this person’s friends can also see the story appear in the right-hand side ofFacebook.
People are naturally interested in things their friends care about. That’s why the NewsFeed is such a central part of Facebook: News Feed stories give friends an easy way to show each other what they like.
Now with Sponsored Stories, you can increase the visibility of thesepowerful News Feed stories when they relate to your organization orbusiness. No matter how many fans you have, they are only a portion of the people you can reachon Facebook. Sponsored Stories broadens your reach by allowing your fans to help their friendsdiscover your brand and connect with your campaign objectives. Like Facebook Ads, SponsoredStories are non-disruptive and respect people’s privacy settings. There are seven types of SponsoredStories that each surface different types of content.
What are Sponsored Stories?
Sponsored Stories also support the content that your Facebook Page publishes to its fans. The dynamic natureand unique algorithm behind each person’s News Feed means that each person’s experience is different onFacebook. For Page owners, this means that some of your fans do not see your valuable Page posts (statusupdates, videos, photos) in their News Feed. Sponsored Stories for Page Posts allows Page owners to ensureyour fans see the content that your Page publishes.
© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.
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Friend’s Photo & Name
The photo and link take you tothis friend’s profile 
Page Image Thumbnail
50px wide, 50px high (same asthumbnail managed by Page;aspect ratio is preserved). Takesyou to Page
Sponsored Stories Types
All Sponsored Stories are 240 px wide and have variable height. Since they’re generated from theactions people take with your business, you do not need to add a creative to your Sponsored Storiescampaign.
1. Page Like Story
What happens:
Someone liked your Page directly from Facebook or from the LikeBox on your website at any point in time.
What you can do
: You can use the Page Like Story to make sure his friends knowabout this action.
Mike FrettoandMary-JaneFaullikeSouthwest Airlines.
Southwest Airlines
Page Name
Full nameof Page is preserved (up to70 characters)
Clicking on it makesyou a fan of the Page, inline

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