Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
SEFI 4.25.2011 Founders Institute Seely

SEFI 4.25.2011 Founders Institute Seely

Ratings: (0)|Views: 4 |Likes:
Published by dave_parker129

More info:

Published by: dave_parker129 on Apr 26, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

10/04/2014

pdf

text

original

 
FounderIns+tuteSea/leStartupResearch-Suppor+ngYourIdeawithFacts
JeffreySeely
4.25.11
1
 
StartupResearch-thoughtsonsuppor+ngyourideawithfacts
Assignment:
“takeafreshlookathowresearchhelpedshapeyourproduct,directstrategyanddrivegrowthinyourcompanies”
 
Youhaveanideaorhavealreadybuiltaproduct
 
Whatroledoesresearchplayatthispointinguidingyournextsteps?
 
Whataboutongoingresearch?
 
Addressthisfrommyexperiencewithseveraldifferentcompaniesandbrands
2
 
Basics:thepillarsofmarketandproductresearch
 
Themarketyouintendtoserve
 –
 
Defineit
 –
 
Sizeit
 –
 
WhowillbethecompeMtors?
 –
 
Whatarethetrendsandforecasts
 –
 
Wheredoesyourideafitin?
 
Thecustomeryouwanttocapture
 –
 
Demographics
 –
 
ANtudesanddesires
 –
 
Wheretofindher/him
 –
 
Howtoengageher/him
ostimportantly-
Whatproblemarewetryingtosolve?Whatneedsoftheirsarenotbeingmet?
3

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->