SENIOR LEADERSHIP: MERCHANDISING MANAGEMENT
E-Commerce ~ Merchandising ~ Marketing ~ Consumer Loyalty ~ Incentive
Analytical, business-minded, and sales-savvy professional with an extensive background in merchandising management,coupled with proven success in pinpointing opportunities, maximizing efficiencies, and enhancing productivity.Highly successful in reducing costs, developing new products, and providing advertising support.Demonstrated expertise in developing and establishing high-impact merchandise assortments for print and web catalogs.Accomplished in driving competitive pricing and providing key insights for RFPs.Proactive contributor to client presentations in support of sales growth initiatives.Innovative problem solver with experience in defining business requirements for analytical tools and partnering with ITto streamline merchandising operations through the development of merchandise and pricing databases.
AREAS OF EXPERTISE
Client Merchandise Programs Consumer Loyalty/Incentive Programs Merchandise Redemption IncreasesProduct Merchandising Sales Activity Analysis Gross Margins Competitive Price Point OpportunitiesStrategic Planning Pricing Model Development Supplier Negotiations & Management RFP PreparationB2B & B2C Merchandising & Sales Analysis Tool Creation Client Presentations Inventory ManagementSupply Chain Management New Product Development Merchandise / Gift Card Pricing & Management
INFINITY RESOURCES, INC. / DBA SUPER D;
Itasca, Illinois 2010
Worldwide wholesaler of CD’s, DVD’s, Vinyl, B
lu-ray, Video Games & General Merchandise.
Management of suppliers, product assortments, web taxonomies and promotion of Electronics, Housewares, VideoGames, Media Storage, Costumes, Party Supplies, Golf, Fragrances, Toys and Games for:WWW.DeepDiscount.com web site. Research new product categories and develop EDI drop-ship supply lines,collaborating with IT specifying EDI requirements to develop catalog, inventory, purchasing, invoicing, shippingfeeds and related problem resolution. Development of pricing structures to meet corporate goals and competitivepositioning with other e-tailers. Deployment of creative requests, direction & approval for Landing Pages, Banners& Buttons, promotional e-mails and affiliate placements.
Sourced alternate drop ship supplier for electronics and housewares increasing available SKU’s from 680 to over 3,000
and increasing gross margins over 10%. Documented all EDI requirements for IT to develop all required feeds. Set upweb taxonomies for added categories.Launched golf category exceeding corporate margin goals while maintaining competitive pricing. Developed all relatedprocedures for ordering, invoicing, shipping and confirmation for non EDI supplier. Managed all web content andproduct assortment maximizing close out opportunities to maximize volume.Determined appropriate drop ship Jewelry supplier for web
merchandise expansion adding a potential 4,000 SKU’s and
proforma incremental sales in excess of $300,000. Negotiated favorable commission structure and documentation of allEDI requirements for procedures and web content data feeds.Instrumental in positioning company to attract investors for further expansion through the continued growth andprofitability of General Merchandise for a site that was predominantly CD, DVD & Blu-ray oriented.