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Table Of Contents

1.4 key concepts of the study
Table 1. The main concepts of the study
1.6 The scientific approach – abductive logic
1.7 How to read this dissertation – structure of the study
2.1 Tourism destination as a context to study image and brands
Figure 7. Two-folded image concept
2.3 Destination identity concept
Figure 10. Balmer’s new corporate identity mix (200 )
2.4 Different perspectives on branding discussion
Table 2. Product branding literature originated concepts
Table 3. Corporate branding discussion originated concepts
Destination branding brand and image Destination image building
3.2 Case description – introducing the context
3.3 Data collection and methods of analysis
Table 7. Research methods of the individual papers
3.3.1 Standardised personal interviews
3.3.2 Press articles from the British press
3.3.3 Rhetorical analysis of the press articles
3.3.4 Conversational interviews
4 OVERVIEw OF THE ORIGINAL RESEARCH PAPERS
Table 8. The relationship between research questions and research papers
4.2 Organic images of Finland in the European market
5 DISCUSSION
5.1 Review of the findings
5.2 Conceptual contribution
5.4 Evaluation of the study
5.5 Future research
REFERENCES
Appendix 1
Appendix 2
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Destination Branding

Destination Branding

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Published by: エムディ ジャヒ on Apr 27, 2011
Copyright:Attribution Non-commercial

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04/27/2011

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