MBA-IV SEMESTER Course Objectives:
The course objectives are to familiarize the students with the Internationalmarket and to understand the working of International Organizations andtheir changing role in the context of globalization of the world economy.
Course Contents:Unit I
Introduction, Meaning & Concepts of InternationalMarketing, Distinctions between Domestic & InternationalMarketing & International Trade, Barriers to InternationalMarketing.
International Marketing Environment- Economic, Social,Cultural, Political & Legal Environment, Factors affectingInternational Marketing Environment.
International Marketing Strategies-, Product Strategy, PricingStrategy, Promotion Strategy & Distribution Strategy.
Export Procedure & Documentation, International EconomicInstitutions-IMF, World Bank,
General Agreement on Tariffs and Trade (GATT), World TradeOrganization (WTO), United Nations Conference on Trade andDevelopment (UNCTAD), European Union (EU).
1.Mishra M. N. -International Marketing Management, Oxford &IBH Publishing, 19932.Varshney R.L. & Bhattacharya B., “International MarketingManagement”, Sultan Chand & Sons, 19993.Cherunilam Francis, “Global Economy and BusinessEnvironment”, Himalaya Publishing, 20014. Bennett Roger, "International Marketing", Kogan Page Ltd, 1995