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Mark Logistics

Mark Logistics

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Published by misumuz
Marketing logistics focuses upon the ways in which customer service can be laveraged to gain competitive advantage. It seeks to manage the interface between the marketing and logistics activities of the organisation in order to align their respective strategies within the context of the wider supply chain.
The convergence of marketing and logistics is based upon simple model that recognises the three keys arenas that need to be strategically connected: the consumer franchise, customer value, and the supply chain.
In writing this second edition, we have sought to develop the idea that, within the business, the two areas of demand creation (marketing) on the one hand and demand fulfilment (logistic) on the other shuold not be seen as separate functions but should be brought together through the mechanisms of supply chain management.
Marketing logistics focuses upon the ways in which customer service can be laveraged to gain competitive advantage. It seeks to manage the interface between the marketing and logistics activities of the organisation in order to align their respective strategies within the context of the wider supply chain.
The convergence of marketing and logistics is based upon simple model that recognises the three keys arenas that need to be strategically connected: the consumer franchise, customer value, and the supply chain.
In writing this second edition, we have sought to develop the idea that, within the business, the two areas of demand creation (marketing) on the one hand and demand fulfilment (logistic) on the other shuold not be seen as separate functions but should be brought together through the mechanisms of supply chain management.

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Published by: misumuz on Apr 27, 2011
Copyright:Attribution Non-commercial

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10/22/2013

 
Marketing Logistics
 
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