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The eLearning Guild’s
Handbook of
e-Learning Strategy
Foreword by Marc Rosenberg
Chapters by Kevin Moore, Frank Hanfland,Patti Shank, Lisa Young, Lance Dublin,Ryan Watkins, Michael Corry
Bill Brandon, Editor
Sponsored by
Compilation Copyright ©2007 by The eLearning GuildPublished by The eLearning Guild375 E Street,Suite 200Santa Rosa,CA 95404www.elearningguild.comIndividual chapters and the Foreword are Copyright ©2007 by their respective authors.You may download,display,print,and reproduce this material in unaltered form only (retaining thisnotice) for your personal,non-commercial use or use within your organization.All other rights arereserved.This is a FREE Digital e-Book.No one is authorized to charge a fee for it or to use it to collect data.Attribution notice for information from this publication must be given,must credit the individualauthor in any citation,and should take the following form:
The eLearning Guild's Handbook of e-Learning Strategy.
Readers should be aware that Internet Web sites offered as citations or sources for further informationmay have disappeared or been changed between the date this book was written and the date it is read.Other FREE Digital e-Books by The eLearning Guild include:
The eLearning Guild's Handbook on Synchronous e-Learning 834 Tips for Successful Online Instruction328 Tips on the SELECTION ofan LMS or LCMS 339 Tips on the IMPLEMENTATION ofan LMS or LCMS 311 Tips on the MANAGEMENT ofan LMS or LCMS
Publisher:
David Holcombe
Editorial Director:
Heidi Fisk
Editor:
Bill Brandon
Copy Editors:
Chuck and Jane Holcombe
Design Director:
Nancy Marland Wolinski
The eLearning Guild™Advisory Board
Ruth Clark,Lance Dublin,Conrad Gottfredson,Bill Horton,Bob Mosher,Eric Parks,Brenda Pfaus,Marc Rosenberg,Allison Rossett
The eLearning Guild’s Handbook of e-Learning Strategy
i
Table of Contents
Strategy Matters: Foreword to The eLearning Guild’s Handbook of e-Learning Strategy
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iii
Introduction
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vi
Acknowledgements
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vii
About the Authors
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viii
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xi
Chapter 1: Keeping the e-Learning Strategy Focused
Learning strategy
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2
Process for developing the e-Learning strategy
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5
Doomed to failure
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7
Keeping focused on the strategy
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8
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9
Chapter 2: Strategies for Transition to e-Learning
E-Learning deployment overview
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12
Assessment
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12
Design and selection
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16
Implementation
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19
Go-Live
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21
Evaluation
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24
Chapter 3: Design Strategies for Online and Blended Learning
Strategy decision #1: Instruction or information
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28
Strategy decision #2: Classroom, online, or real life
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28
Strategy decision #3: Synchronous or asynchronous
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29
Strategy decision #4: Traditional or rapid instructional design
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30
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43
Sections
« prev | next »- Learning strategy
- Process for developing the e-Learning strategy
- Doomed to failure
- Keeping focused on the strategy
- E-Learning deployment overview
- Assessment
- Design and selection
- Implementation
- Go-live
- Evaluation
- Strategy decision #1: Instruction or information
- Strategy decision #3: Synchronous or asynchronous
- Strategy decision #4: Traditional or Rapid Instructional Design
- Getting the “Soft Stuff” right
- Change Management: Winning the hearts and minds
- Consumer marketing: People want to buy, not be sold
- Change implementation: Awareness, engagement, and commitment
- The five elements of a successful strategy
- Plan for success
- Update your study skills
- Tips for success
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