Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
2Activity
0 of .
Results for:
No results containing your search query
P. 1
Retail Planning Strategy

Retail Planning Strategy

Ratings: (0)|Views: 149|Likes:
Published by Gaurav_Madan_8513

More info:

Published by: Gaurav_Madan_8513 on Apr 28, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less

08/20/2011

pdf

text

original

 
Retail market Strategy
Slide2
Retail Strategy:-
The overall plan or framework of action that guides aretailer
One year in duration
Outlines mission, goals, consumer market, overall andspecific activities, and control mechanisms
Definition of a strategy defines its business relativeto its competitorsElements of a Retail Strategy:-
 
Slide4-
Mission and Purpose:-
Highlights ….
 – 
Products and services that will be offered
 – 
Customers who will be served
 – 
Geographic areas of operation
 – 
Manner in which it intends to compete
Slide5-
Mission Statements:-
Wal Mart
to give ordinary folk the chance to buy thesame thing as the rich
McDonald’s
Quality, Service, Convenience and Value
CCD
to be the best café chain in the country by offeringworld class coffee experience at affordable prices
Shoppers Stop
 To be a global retailer in India, andmaintain the no.1 position in the Indian market in thedepartmental store category
Slide6-
Situation Analysis:-
PEST Analysis – Political, Economic, Social and Technological
Here Porters Five Force model can also be used
 – 
Entry barriers
 
 – 
Suppliers
 – 
Customers
 – 
Substitute Products a
 – 
Industry rivalry
Slide7-
Dimensions of a retail strategy:-
Location
Merchandise
Price
Service
Communications These dimensions are supported by
Store operations
Logistics
Purchasing
Market research
Finance
 Technology
Slide8-
Dimensions:-
Location
 – 
Drawing power – natural ability of the store to encouragecustomers

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->