Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Standard view
Full view
of .
Look up keyword or section
Like this

Table Of Contents

1 Introduction
2 Methods and structure
3 Literature review
3.1 Mission statement
3.2 Strategy
3.2.1 CRM as a strategy
3.3 Services marketing
3.3.1 Marketing research Marketing research for services
3.3.2 The services marketing mix Product Price Place Promotion People Process Physical evidence
3.4 Critical reflection on the literature review
4.1 Rabobank
4.1.1 Rabobank’s mission statement
4.1.2 Rabobank’s strategies
4.1.3 Rabobank’s marketing research
4.1.4 Rabobank’s products Rabobank’s payment services Saving at Rabobank Loaning at Rabobank Investing at Rabobank Rabobank’s Mortgages Rabobank’s insurances Rabo Mobile Modern banking at Rabobank
4.1.5 Rabobank’s pricing method
4.1.6 Place and Rabobank
4.1.7 Promotion and Rabobank
4.1.8 People and Rabobank
4.1.9 Process and Rabobank
4.1.10 Physical evidence and Rabobank
4.1.11 Further service improvements for Rabobank
4.2 Swedbank
4.2.1 Swedbank’s mission statement
4.2.2 Swedbank’s strategies
4.2.3 Swedbank’s marketing research
4.2.4 Swedbank’s products Swedbank’s payment services Saving and Investing at Swedbank Loaning at Swedbank Swedbank’s mortgages Swedbank’s insurances Modern banking and Swedbank
4.2.5 Swedbank’s pricing method
4.2.6 Place and Swedbank
4.2.7 Promotion and Swedbank
4.2.8 People and Swedbank
4.2.9 Process and Swedbank
4.2.10 Physical evidence and Swedbank
4.2.11 Further service improvements for Swedbank
4.3 Critical reflection on the empirical study
5.1 Mission statement
5.2 Strategies
5.3 Marketing research
5.4 Products
5.5 Pricing method
5.6 Place
5.7 Promotion
5.8 People
5.9 Process
5.10 Physical Evidence
5.11 Critical reflection on the analysis
6.1 Conclusion
6.2 Recommendations
6.2.1 Both
6.2.2 Swedbank
6.2.3 Rabobank
6.3 Limitations and further research
6.3.1 Limitations
6.3.2 Further research
6.4 Contribution
0 of .
Results for:
No results containing your search query
P. 1
Full Text 01

Full Text 01

Ratings: (0)|Views: 402|Likes:
Published by Pradyut Das

More info:

Published by: Pradyut Das on Apr 28, 2011
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less





You're Reading a Free Preview
Pages 5 to 47 are not shown in this preview.

Activity (3)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
2rmj liked this

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->