Professional Documents
Culture Documents
ON
AT
BY
SUBMITTED TO
“UNIVERSITY OF PUNE”
2008-2010
THROUGH
DEPARTMENT OF MBA
PUNE-5
1
CHAPTE CONTENTS PAGES
R NO.
01 EXECUTIVE SUMMARY 01
02 COMPANY PROFILE 05
03 RESEARCH METHODOLOGY 23
04 LITERATURE REVIEW 28
08 CONCLUSION 47
BIBLIOGRAPHY 48
ANNEXURE 49
2
Acknowledgement
I express my sincere gratitude to all the people who have played a part in the
I am highly grateful to Mr. Sandeep for his valuable time in helping and guiding me,
throughout this summer internship program. I am also thankful to the staff members of the
Namdeo Umaji Agritech Ind.pvt .Ltd.” for giving me their valuable time and
I would like to take this opportunity to thank our HOD, Dr. Prof. Mrs. S. P. Walvekar
for giving me valuable inputs for completion of this project. I would also like to express
my deepest thanks to the internal project guide Prof. Mrs. Shraddha Khoje for giving me
Amitesh R. Sabale
MBA II
Chapter 01
3
1.1 Namdeo Umaji Agritech (I) Pvt. Ltd.:- In Brief
Namdeo Umaji Agritech (I) Pvt. Ltd. has its significant share in Indian agriculture
and gardening market. The company is providing services to farmers and gardeners all
over India. They look at the company as a major player in agriculture evolution in India. It
is one of the most admired, fastest growing company with focus towards diverse business
Pune district.
• To find out demand for INTER-16 sprayer brand in Junnar tahasil of Pune district.
i. Quality
ii. service
iii. availability
4
• To suggest a suitable promotional strategy for creating product awareness.
1.4 Hypothesis:
• Awareness being low market share of INTER 16 is less than other sprayers
1.5 Scope:
1.6 Methodology:
The research approach used was survey method, in which 100 Farmers were
5
Primary data The data collected was primary data through survey method in which
Questionnaire was used as a tool for collecting data, as well as direct observation made of
Secondary data
• It was found that Namdeo Umaji Agritech India. Pvt.Ltd has good market share in
Junnar Tahasil.
• Nearly 56% of Farmers in the area are provided with credit facility by other
companies.
• It was found that service provided by all companies was regular & satisfactory.
6
• There is need to redistribute area to the distributors depending on the capacity and
• The outliers are very curious about the schemes that these company offers,
• The executive should also continuously interact with farmers to understand the
• Demonstrations should be arranged in the village, guiding the use of product by the
company experts.
1.13 Conclusion:
Due to less awareness and unavailability of the INTER-16 spraying Brand in the
7
CHAPTER: 02
COMPANY PROFILE
Namdeo umaji Agritech (I) Pvt.Ltd. was established in the year 1885 by
shri.Namdeo Umaji Bhalinge, Mumbai. The company has its significant share in Indian
agriculture and gardening market. The company is providing services to farmers and
gardener all over India. The farmers look at the company as a major player in agriculture
evolution in India. It is one of the most admired, fastest growing company with focus
towards diverse business like innovations, crop protection chemicals, seeds, growth
Over the period the company has earned massive experience in producing and marketing
agriculture products. The seeds provided are the results of extensive study and much
admired know-how by the company’s technical team. It has been selling imported
vegetables seeds, flower seeds, garden tools, dealing with peat substrates from European
market, and recently also started dealing with the chemical sprayers.
practices and high performance standards. The company focuses on delighted customers.
8
2.2 Company’s commitment to India
After supplying top quality seeds of different crops to farmers for nearly 122 years,
today company deliberately concentrates on limited range of crops, which aim to offer
wide selection of varieties. Strategy is to offer customers high quality seeds and other
inputs to agriculture.
improving yields of their crops through the marketing of various Quality Seeds of
This strategy enables us to offer our customers varieties with excellent yields and quality
characteristics
Our experts pay the greatest possible attention to research, marketing, logistics and
service.
The company’s continual quest for quality comes to the end users in a form of
“Pyramid Seeds”. A range of selective variety of exotic vegetables and flowers seeds,
many of this seeds are produced and imported from various countries like USA,
THAILAND, FRANCE, GERMANY, etc these are watchfully tested and experimented
9
Imports spray pumps from Goizper S. Spain under brand name INTER for spraying
pesticides.
Imports natural Organic Seaweed Foliar from Harveson, Philippines under the
brand name FREEGROW and distributes all over India. This is sprayed for plants healthy
Has gained immense popularity in field of Hi-tech agriculture and contract farming.
The next step is to enter into a big seedling nursery of various vegetable and flowers in
green houses under controlled conditions with the aim “As fast you grow, fast we achieve
the goal”.
The company has recently launched the most comprehensive one stop
shop-“GARDENIA”. This will deliver entire gardening solutions in Pune Baner road. For
your home gardening with wide varieties of exotic flowers. Variety of farm tools and
equipments, manures, and fertilizers, ceramic pots and garden décor etc. We continue to
10
Research is an unending part of quest for quality. Only persistent experiments can
result in supreme quality end products. The company has set its own research,
development and demo farm at Uralikanchan, 30 km away from Pune. The seeds of
vegetables and flowers are tested for parameters before introducing to farmers. Company’s
research experts are providing strong technical services to Indian farmers by giving tech
information on suggestions on different crops through field days, literatures and articles in
2.3.6 Namdeo Umaji Agritech(India) Pvt. Ltd. is very pleased to meet you on our
Website having many introduced vegetables and flowers seeds of new varieties in the new
times.
Namdeo Umaji Agritech (India) Pvt. Ltd. has been making great contribution to the eating
habits of cosmopolitans for about 115 years with the spirit of "Seeding with Trust,
among retailers
11
Not without reason is our Moto:
We never forget what our Seed grows up to be. We continue to be a leader in marketing
of quality seeds by cultivating industry relation among retailers, produce handlers and
growers.
Organization Structure
Board of Directors
sddsdmmmads
managermmana
ger
Regional Sales Manager
Sales Representative
Field Assistant
12
2.3.7 Market Channels:
Generally products (Exotic seeds, substrate, and equipments) are imported from countries
like USA, Thailand, France, and Germany and kept at Uralikanchan cold storage and
warehouse.
Company delivers this product to the distributor & retailers. Retailers sell this product to
the customers. To meet the immediate requirement of farmers the company is having a
Distribution forms a bridge between company and retailer and even sometimes between
Company and Customers. Distribution is offered to the person who is having sound
Company Network:
Company
Distributor
Retailer
Customer
13
Product Information
2.4 Sprayers:
Sprayers are the machine to apply fluids in the form of droplets. Sprayer is used
14
1. The sprayers should produce a steady stream of spray material in the
desired fineness of the particle so that the plants to be treated may be covered
uniformly
2. It should deliver the liquid at sufficient pressure so that it reaches all the
repairable
1. Nozzle body
2. Nozzle cap
3. Swirl plate
4. Spray gun
6. Filter
7. Over-flow pipe
8. Relief Valve
9. Pressure regulator
15
10. Cut-off Valve
• High volume spray (more than 400 liters spray/ha): -The dilute liquids are applied
• Low volume sprays (5 to 400 liters spray/ha): -it uses air stream from a fan as a
pesticide carrier with small quantities of liquid. There is saving of material and
labour.
• Ultra low volume (ULV) spray(less than 5 liters spray/ha.): -ULV spraying can be
Sprayer can be grouped into two categories viz. (a) Manually operated and (b)
Power operated depending on whether they are worked by human labour or powered by
fuel engines.
16
a) Pneumatic (compressed air sprayers)
1. Domestic sprayers
operations.
b) Hydraulic sprayers
2. Rocking sprayer
3. Knapsack sprayer:-These sprayers are carried on the back of the operator by means
of two shoulders straps. The tank is shaped to fit the back comfortably being that
on side and slightly curved on the other, hence also known as Backpack. The pump
assembly, which may be enclosed within the tank or fixed outside, is worked
The pump handle may be fixed at either side permitting right or left hand pumping.
They are useful for small scale spraying or spot spraying gardens, vegetable plots,
vineyards etc. About 0.5 ha can be covered in a day. The essential parts of knapsack
17
sprayers are tank; pump assembly, lever rod with operating handle, 1 or 2 shoulder strap
4. Stirrup pump
STIRRUP SPRAYER
2.10 SPRAYERS
Manual, retained pressure type knapsack sprayer made of top quality materials, corrosion-
proof and non-subject to attack by treatment products used in agriculture and gardening
Today, it is as critical as it was decades ago, to ensure crop protecting products are applied
in the safest, effective and efficient manner. Much progress has been made but there are
18
still apparent deficiencies; although an International Standard for Knapsack Sprayers is
now agreed and implemented there is no corresponding standard or code of practice that
identifies and describes how best to use these machines. These Industry Best Knapsack
Spraying Practices have been prepared by the partners to meet that increasing demand for
such an agreed information base. Clearly, requirements that define Best Knapsack
Spraying Practices will vary to meet local conditions. Thus it was critical that international
and national experts should collectively contribute to and assess what is required. The
considerable knowledge of the following independent experts who have supported and
validated these Industry Best Knapsack Spraying Practices is, therefore, greatly
appreciated.
Farmers worldwide with quite small areas under cultivation need to apply modern plant
protection products to control weeds and protect their crops from pests and diseases. This
has necessitated using a knapsack sprayer, but because it is manually operated the user is
in close proximity to the spray so is more exposed to it than those using larger mechanized
equipment. Improvements in the design of knapsack sprayers has made them more reliable
and safer to use, but users will find that these Best Knapsack Spraying Practices will be
invaluable and enable them to achieve the skills and proficiency in Good Application
Practice.
These Best Knapsack Spraying Practices have been proposed, collated and reviewed
during 2008 by experts from 10 countries in three continents. They are intended as a
reference source for all with interests in agricultural and horticultural Crop Protection
Products [pesticides] in our shared quest to ensure that every operator of knapsack sprayers
has the same, equal opportunity to use these products in the safest, most effective and
efficient manner. National and/or regional adaptation may be necessary to conform with
19
and/or support local legislation, Codes of Practice and other initiatives that share
comparable ideals to these BSPs. It is hoped that these BSPs support rather than conflict
a) The eccentricity means that the activation arm and the point of support of the
chamber are closer together. This makes it easier to work the lever, reduces wear
on friction parts and thus gives the sprayer and its components a longer lifetime.
Being a single unit, the chamber has fewer parts to maintain and the suction tube
20
cannot be deformed. The unit's large capacity means better retention of liquid under
pressure, and therefore fewer pistons -strokes to maintain ideal, highly regular
spraying.
b) A part from its normal job, the filter also seals off and lets through the liquid via
c) A rib/partition joins the walls of the tank, making its stronger and more
deformation resistant. The advanced design of this simple, highly functional unit
makes it very light. It has fewer parts due to so many components being built in.
This makes it highly durable and guaranteed product, and at the same time ensures
maximum economy.
1 Reversible: The leaver can be worked with either the right or left hand.
21
3 Arm/leaver /lance clamp for easy transport and storage.
5 Mechanical agitator.
22
Net weight 3.15 kg
Units/m3 20 u
droplets which are discharged with some force. Main function of sprayers is to atomize the
sprayer fluid into small droplets and to eject it with some force for distributing it properly.
23
2.14 Parts of typical sprayers:
1. Tank of typical sprayers: To hold the spray fluid which the fluid is drawn
the pressure is directly applied to the liquid or the air column above it, sprayers are
classified into hydraulic and pneumatic sprayer. In either case, the fluid (liquid or
air) is compressed i.e. pressed into a smaller space than the occupied under normal
are provided at various points such as filter opening, suction liner opening, lance
and nozzle.
6. Pressure gauge: To record pressure at various points such as tanks and all
discharge points.
24
7. Valve: - When the pressure put in exceeds a set limit, it can be released
through a safety valve. The valves are also provided to govern the direction of the
9. Lance: -A metal or bamboo tube attached to the outer end of the hose.
the liquid from the machine into droplets and spread them as spray. Nozzles are of
different designs for different rates of discharge and for low pressure control. In
this type of nozzle the spray fluid is made to rotate by a swirl plate by means of
slanting holes in it or spiral screw threats on it. Nozzle producing solid cone sprays
are used where a more even coverage is desired as in weed control and for spot
treatment.
4. Jet Nozzles
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2.16 Major Competitors:
Item Code: AspeeV2007, Aspee v2007 is a big competitor product for INTER 16 sprayer.
Pesticide Sprayers
Item Code: sha-1, Shankar is also a big competitor for INTER 16 sprayer.
Pesticide Sprayers
26
Item Code: SR-60 Hi-tech (SRP/60), Hi-tech is also one of the competitor for INTER 16
sprayer
Chapter 03
RESEARCH METHODOLOGY
Namdeo Umaji Agritech (I) Pvt. Ltd. has its significant share in Indian agriculture
and gardening market. The company is providing services to farmers and gardeners all
over India. They look at the company as a major player in agriculture evolution in India. It
is one of the most admired, fastest growing company with focus towards diverse business
Pune district.
• To find out demand for INTER-16 sprayer brand in Junnar tahasil of Pune district.
Quality
27
Service
availability
1.4 Hypothesis:
• Awareness being low market share of INTER 16 is less than other sprayers
Research in common parlance refers to search for knowledge. One can also define research
as a scientific and systematic search for pertinent information on a specific topic. In fact
“Systematized effort to gain new knowledge.” The advance learner’s dictionary of current
Research is an academic activity and as such the term should used in a technical scene.
making deductions and researching conclusions; and at last carefully testing the conclusion
to determining whether they fit the formulating hypothesis. In short, the search for
search.
28
Marketing managers often commission formal marketing studies of specific problems and
opportunities. They may request a market survey, a product-preference test, a sales forecast
insight into the customer's attitudes and buying behavior. We define marketing research as
the systematic design, collection, analysis, and reporting of data and findings relevant to a
specific marketing situation facing the company. Marketing research is now about a $16.5
billion industry globally, according to ESOMAR, the World Association of Opinion and
ways. Most large companies have their own marketing research departments, which often
Marketing research is not limited to large companies with big budgets and marketing
research departments. At much smaller companies, marketing research is often carried out
A marketing research project starts with an information need. It ends with an actionable
report or presentation or both. In between are various steps to ensure that the marketing
29
A diagrammatic representation of the marketing research is shown in the following figure:
Marketing
action
3.6 Designing the research methodology:
Research methodology depends, to the target population, and how easy or difficult to
access it is. The second factor which influences research methodology is, of course, the
importance of decisions which will be taken based on the research. The accuracy level
2. Sampling plan
30
3. Questionnaire design
5. Analysis plan
The research was carried out to determine the customer preferences for INTER16 sprayers
Sample Deign:
• Method of sampling: The sampling method used for project was non-random
• Sample size: As it was not possible to sample the entire target population, so in this
the information.
• Primary Data: The data collected was primary data through Questionnaire method
as well as direct observation made with farmers in Junnar tahasil of Pune district.
• Secondary Data: Secondary data was collected through website of the company
31
The researcher can gather secondary data, primary data, or both. Secondary data are data
that were collected for another purpose and already exist somewhere. Primary data are
data freshly gathered for a specific purpose or for a specific research project.
Researchers usually start their investigation by examining some of the rich variety of
secondary data to see whether the problem can be partly or wholly solved without
collecting costly primary data. Secondary data provide a starting point and offer the
advantages of low cost and ready availability. When the needed data do not exist or are
dated, inaccurate, incomplete, or unreliable, the researcher will have to collect primary
The normal procedure is to interview some people individually or in groups, to get a sense
of how people feel about the topic in question, and then develop a formal research
3.9Research Approaches
Primary data can be collected in five main ways: through observation, focus
3.10 Questionnaires
its flexibility, the questionnaire is by far the most common instrument used to collect
primary data. Questionnaires need to be carefully developed, tested, and debugged before
carefully chooses the questions and their form, wording, and sequence. The form of the
question can influence the response. Marketing researchers distinguish between closed-end
and open-end questions. Closed-end questions specify all the possible answers and provide
32
answers that are easier to interpret and tabulate. Open-end questions allow respondents to
answer in their own words and often reveal more about how people think. They are
especially useful in exploratory research, where the researcher is looking for insight into
how people think rather than measuring how many people think a certain way and see
The collected data is categorized in as systematic way as per need of objective and
then simple statistical technique like pie chart and bar graph are used to analyze the data.
The next-to-last step in the process is to extract findings from the collected data. The
researcher tabulates the data and develops frequency distributions. Averages and measures
of dispersion are computed for the major variables. The researcher will also apply some
advanced statistical techniques and decision models in the hope of discovering additional
findings.
33
Chapter: 04
LITERATURE REVIEW
Market Potential is total level of sales achievable in a market assuming that every
potential customer in that market is buying, that they are using the product on every
possible occasion, and they are using the full amount of product on each occasion.
Market potential signifies the anticipated sales of goods or services for the entire industry
in a market for a certain period of time. Market potential measures the likely demand for a
• Make informed decisions about products and services based on latest trend and
consumers demand.
A company’s total marketing communication mix also called its promotion mix consists
of the specific blend of Advertising, Sales promotion, personal selling and direct marketing
tools that the company uses to pursue its advertising and marketing objectives.
34
Following are the major promotional tools:
4.3Advertising:
Any paid form of non personal presentation and promotion of ideas, goods or services, by
an identified sponsor. Beyond its reach advertising is also very expressive, it allows
company to dramatize its product through the artful use of visual, print, sound. Advertising
Short term incentives to encourage the purchase or sale of product or service. Sales
promotion tools attract consumer attention, offer strong incentives to purchase and to boost
time.
4. Price pack: Reduce price that is marked by producer directly in the label or
package.
Personal presentation by the firms sale force for the purpose of making sales and adding
customer relationship. It involves personal interaction between two or more people, each
35
person can observe the others needs and characteristics and make quick adjustments.
Direct connections with carefully targeted individual consumers to both obtain and mediate
following reason-
• Service and support – Company uses knowledge gained from direct contact before
• Latest technology- The latest relevant technology is introduced in its product much
more quickly.
1978). That is, it must deriver the required lethal amount without affecting unintended
recipients. Accurate application implies efficient target oriented spraying (Joyce, 1968)
The application of pesticides is still very poor in Pakistan and many other
countries too. Ahmed (1992) noted that most sprayers in use are defective, so the govt.
should concentrate efforts to improve the quality of plant protection machinery and arrange
36
Thomhill et al. (1995) showed that the converse of maximizing pesticide contact on to the
target is the minimization of contamination both of the operator and the environment. One
of the top priorities in herbicide spraying is the accurate placement of larger (150 µϻ)
droplets, with minimal drift to non target plants. If weed leaves are the target, there is a
need to balance low drift requirement with a droplet size that is small enough to retained
by the leaf surface. Control of droplet size also reduces the risk operator contamination.
Herbicide application with governed spinning disc sprayer (the ‘Herbi’ and Harbaflex’)
knapsack sprayers, fitted with hollow cone or deflector nozzles. However, exposure can
also be reduced by training operators to improve application techniques and make minor
constant-pressure valves).
ULV spraying
When the last major desert locust plague ended 25 years ago the techniques
of ultra-low volume (ULV) spraying had just been developed, mainly for applying
dieldrin, both from air (courshee, 1959) and through exhaust nozzle sprayers, which were
MacCuaig (1983) found that alternative pesticide for locust control has been
tested by topical application in the laboratory but there have been relatively few rigorous
fields’ trials. Fenitrothion has become the standard pesticides and has been used
extensively at the area dosage recommended in the locust hand book (Steedman, 1988)
although the only adequate field trials have been against Australia plague locust (Nguyen,
1983). Very large quantities of pesticides in ULV formulations have been applied over vast
37
areas during the more resent desert locust plague. But often without adequate field trials to
Rainey and Sayer (1953) studies that the first effective swarm control using
an aerial ULV spraying technique was carried out in eastern Africa and this is considered
by many to be the most practical application method of desert locusts. In their review of
control techniques for this species, Bennett and Symmons (1972) indicated that area
dosages for effective control are greater for settled locust than for settling or flying swarms
treatment of a flying locust swarm is often quoted being the most efficient example of
pesticides dose transfer to any insect pest; MacCuaig and watts (1963) estimated 6%
efficiency in terms of a ratio of kill to a toxicity coefficient. MacCuaig and Yeats (1972)
estimates that higher efficiencies of up to 20% could be achieved with these ‘toxic spray
curtains’ prompting Courshee (1991) and other to propose volume application rates as low
as 0.2 L/ha. Air to air spraying of swarms is hazardous, and the special skills of redeployed
wartime pilots appear to have been lost in many control areas. Thus in spite of the
technical arguments, most aerial application is block spraying, several square kilometers at
Dobson et al. (1995) studied that in contrast to the relative stasis in vehicle-
mounted locust sprayer design until the late 1980s, portable ULV sprayers benefited from
developments in ULV technology for cotton and cereal spraying in the 1970s. companies
such as Turbair and Berthoud were producing hand held battery operated spinning disc
sprayers and these were gradually being refined to be more reliable and more economical
38
with battery power. They were adopted as very useful locust control tool for use in
impassable zone and for mopping up small pockets remaining after larger, scale
operations. When manpower is available teams of operators with these spinning disc
sprayers can treat medium sized targets and even applying barriers over large infested
blocks
Symmons (1991) noted that sprayers should be selected primarily on their ability to
produce droplets of the desired size range this can be verified by droplet analysis using
laser based sizing instruments. Thereafter field testing is required of available sprayers to
ensure that they are effective, robust and easy to use in actual control operations with FAO
recommendations.
Data on the droplet size spectra produced by the AU3000, AU4000 and AU8000 by
Micronair rotary atomizers have been reported [Van Vliet and Picot (1987), Parkin and
The spectra from the ‘Electrodyn’ and the ‘Ulva+’ spinning disc atomizer
have the high proportions (>80%)of spray volume in the size band above. All other droplet
size was measured with a Malvern 2600 particle size analyzer, using techniques described
Clayton (1992) showed that an important development was the modification of spinning
disc sprayers for very low volume (VLV) application, where conventional pesticide
formulations are mixed with small quantities (5-50 l/ha) of water and thus do away with
the need of special, expensive ULV formulations Spraying with larger volumes of water,
39
robust machines such as the ULVA+. CDA sprayers are the products of medium-scale
industrial enterprises, which have been responsible for commercial sustainability over 30
years; they are now well established in certain markets including; small holder cotton,
The effective time available was restricted was restricted to an approximately 3 hr period
in the morning when the wind-speed was >2m/s and the ground temp was <30 degree
Celsius. Under these circumstances, ULV drift spraying is the only feasible method of
application, and there is considerable pressure to reduce volume application rates well
below 1 l/ha in aerial operations. Other techniques for improving work rate, including the
40
CHAPTER: 05
DATA ANALYSIS
1. Usage of sprayer
1 Yes 82 82
2 No 18 18
Inference: Out of all farmers, surveyed 82% use sprayer for spraying purpose and 18%
don’t use sprayers.
41
IF, YES to Q. 1
1 Hi Tech 47 57
2 Aspe 64 78
3 INTER-16 45 54
4 Shankar 12 15
Inference:
42
Out of all farmers surveyed 54% farmers where aware about INTER 16
sprayer brand in market, 57% farmers where about Hi-Tech, 78% where aware
about Aspe and 15% where aware about Shankar
1 Hi Tech 14 16
2 Apse 34 42
3 INTER-16 30 37
4 Shankar 04 05
43
Inference:
Out of all farmers surveyed 37% farmers prefer to use INTER 16 sprayer
brand, 16% farmers prefer Hi-Tech, 5% prefer Shankar, 42% farmers prefer Aspe.
1 Un availability 14 26
2 High cost 25 48
3 High maintenance 06 12
4 Any other 07 14
44
Fig 4: Reason for not using INTER-16 brand
Inference: Out of all farmers surveyed it was found that 12% farmers due to High
maintenance, 26% farmers due to un availability, 48% farmers due to High cost and
14% farmers due to other reason do not use INTER16 brand sprayers for spraying.
1 Easy availability 07 23
2 Low maintenance 14 48
3 Long Life 07 23
4 Any other 02 06
45
Fig 5: Reason for using INTER-16 brand
Inference:
Out of all farmers surveyed it was found that 23% farmers due to Long life, 23%
farmers due to easy availability, 48% farmers due to Low maintenance and 06%
farmers due to other reason to use INTER16 brand sprayers for spraying.
1 Quality 17 56
46
2 Service 08 32
3 Delivery 03 07
4 Any other 02 05
Inference:
47
Sr.No. Option No. of % of
Respondents Respondents
1 Poor 02 06
2 Good 18 61
3 Very Good 08 27
4 Excellent 02 06
Inference:
Rating of INTER brand with compared to other brand gives that INTER16
brands in which 61% farmers says that it is Good, 27% farmers says that it is Very
good, 6% farmers says that it is poor and 6% farmers says that it is excellent.
48
Respondents
1 High cost 01 06
2 Bad experience 00 00
Inference:
Out of all farmers surveyed it was found that 16% farmers due to no regular
supply of sprayers, 78% farmers due to use of hired sprayers, 06% farmers due to
High cost do not use INTER16 brand sprayers for spraying.
49
Table9. Other sources use for applying chemicals
1 Hired services 14 78
2 Any other 04 22
Inference:
From the above graph it says that 22% of respondents use Hired services and 78%
of respondents use other resources.
50
Sr.No. Option No. of Respondents % of Respondents
1 Yes 28 28
2 No 72 72
Inference: Out of all farmers, surveyed 72% don’t want to replace and 28% want to replace
sprayers.
51
11. How do you decide to buy a particular brand of pump?
1 Quality 14 35
2 Price 11 28
3 Delivery 9 23
4 After sales service 6 14
Inference:
52
Out of all farmers surveyed it was found that 35% farmers decide to buy a particular
brand of pump on the basis of quality,28% on the price basis,23% on delivery basis and
12. Is any facility given to you by company like replacement or exchange offer?
1 Yes 78 78
2 No 22 22
Inference: Out of all farmers, surveyed 78% says that replacement facility is given by
53
CHAPTER: 06
Barring a few products consumer does not have much awareness about INTER 16 sprayer
brand.
6.2 Competitors:
There are several big players in the market some are looking to grab the sizable amount of
market share. Competitors such as Hi-tech and Apse have good amount of market Share. This
There can be great chance in increase in sales if company uses some innovative and
54
Customers consider prior experience about the product, general opinion about Product in
the locality, etc. They also have perception of quality difference in of different brand.
CHAPTER: 07
• Field assistant of company should frequently visit the farmers in village and
• Company should provide an information booklet along with every piece which will
regional language.
• Demonstrations should be arranged in the village, guiding the use of product by the
company experts.
55
• Demonstration on plots should be arranged in progressive farmer’s farm and
• Interaction of big farmers with sales person and technical persons will be beneficial
• The demonstrations can be shown in the agricultural exhibitions (i.e. Kisan, Agro
• Advertisement should be given in mostly read news paper and magazines regarding
• Company should target the farmers who are majorly engaged in the cultivation of
• Big farmers should be the major target so that automatically small farmers get
influenced.
56
CHAPTER: 08
CONCLUSION
The conclusion is that due to less awareness about the INTER16 sprayer brand. Company
has low market share in the Junnar tahasil Pune district. If company concentrates on the
four P’s of marketing mainly emphasizing on the Promotional activity it will increase its
demand and the market share. Due to availability of different option to the farmers at low
price it creates less demand for brand. Existing customer who use the INTER16 sprayer
57
Bibliography
Books Referred:
Website visited:
1. www.namdeoumajiagritech.com
2. www.HymaticAgro.com
3. www.nf-sprayers.com
4. www.agriculturalproductsindia.com
58
Annexure
Questionnaire
Name of Farmer:
Address:
a. Yes b. No
If YES,
a. Hi Tech b. Aspee
c. Shankar d. Inter
a. Hi Tech b. Aspee
c. Shankar d. Inter
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6. How do you find “INTER-16” different from other brands?
a) Quality b) price
a) Poor b) Good
If No to Q.1
9. What are the other sources you use for applying chemicals?
a) Yes b) no
a) Quality b) price
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12. Is any facility given to you by company like replacement or exchange offer?
a) Yes b) no
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