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Table Of Contents

Group members
Markerting plan
Vision and mission
Compertative analysis
STP
7 P s of Marketing
Marketing mix
Bcg matrix
BCG Matrix
QUESTION MARKS
High growth , Low market share
Porter s five force model
Porter s five force
Effect of slowdown
REASONS FOR KFA IN LOSSES
Media planning
In flight Entertainment
In flight mag
Production and circulation strategy
Why advertise with KFA
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P. 1
Kinfisher Final

Kinfisher Final

Ratings: (0)|Views: 811|Likes:
Published by Neha Sinha

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Published by: Neha Sinha on Apr 28, 2011
Copyright:Attribution Non-commercial

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02/25/2013

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