Gail Randell, #500828

IMD 105 – Project 2: Layout – Creative Brief

Due Date: Tuesday, April 26

1. Name of National Park:

I have chosen Effigy Mounds National Monument as my park. It was established in 1949 and is in my home state
of Iowa, which is my reason for choosing it. While there are other mounds from the Midwest to the Atlantic
coast, the unique thing is that these are the ONLY ONES that are in the form of animals, or effigies. They are
shaped as birds, bears and sometimes even reptiles. The more than 200 mounds here represent 2000 years of
mound building along the upper Mississippi River. The mounds date back to 500BC and there are 12 different
Indian tribes represented. The park also contains the largest effigy still remaining, the Great Bear Mound. There
are not a lot of activities or tours offered, but there is a calendar of events. This is a sacred burial ground and
therefore there are no automobiles allowed. There are however 14 miles of scenic hiking trails, an extensive
museum and a gift shop. For this reason, I'm not exactly certain how the sites will vary for my target audiences
other than the typography I may choose and possibly the colors, as each site will contain several of the same
photographs.

Photos are from the National Park Service website.

2. Target Audiences:
a. My first target audience will be Elementary-aged students who may be studying our nation's history in
schools. For them I would like to create a site that has lots of photos of the mound formations to catch their
interest and make them eager to learn about Native Americans. I will use these photos:

b. My second audience will be foreign tourists who are interested in learning about Native American
culture. Again I will be relying heavily on photographs so that the user can understand what the park offers
even if they cannot read English.
c. My last target group will be American tourists who aren't familiar with our nation's rich diversity. I will gear
the site towards discovering our own country's history, learning about Native Americans and interesting
educational outings to go on that are less expensive than many of today's family vacations.
The photos I have included here are ideas of what pictures I might focus on for each of the 3 audiences.
All these photos are from the National Parks website.

The map below I thought I found earlier on the National Parks website but I had to google it to find it again on a tourist's
blog... I've rotated the photo to match the map.