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Published by Imnone

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Categories:Types, Business/Law
Published by: Imnone on Apr 29, 2011
Copyright:Attribution Non-commercial

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04/29/2011

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Chapter 18
Prepared By : Prof. Megha Shah (GLS-MBA)
 
Co
ncept
‡
Price consist of three components.
Cost of production (Fixed + variable)Other costs (Fixed + Variable)Profit
 
Ty
pes
of 
Pricing
‡
Cost ±plus pricing
Total cost plus profitpercentageMarginal cost pluscontribution percentageMarginal cost plus key-factormarginStandard cost plus pricingBreak even pricing
‡
Pricing & return on capital
‡
Cooperative pricing
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Strategy pricing
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Competition minus pricing
‡
Premium pricing
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Skimming pricing
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Penetration pricing
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Price Differentiation
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Loss leader pricing
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Product bundling

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