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April 2011: Contributions to Japan Earthquake and Tsunami Relief Fall Behind Response to Haiti

April 2011: Contributions to Japan Earthquake and Tsunami Relief Fall Behind Response to Haiti

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Published by SingerLewak
Within a week after the earthquake and tsunami struck Japan, charitable giving reached nearly $90 million, which is by all accounts a considerable sum. However, within a week of the Haiti earthquake that occurred in January 2010, $296 million dollars had been raised. Furthermore, when compared
to Hurricane Katrina relief, the giving after one week for that disaster yielded $547 million.
The question here is – so why was so much more raised for Haiti vs. Japan? Of the nearly $90 million raised for Japan, $64 million was raised by the American Red Cross. Furthermore, of the $90 million raised, $3.3 million was raised by mobile giving (via text messages)
through the Red Cross.
Within a week after the earthquake and tsunami struck Japan, charitable giving reached nearly $90 million, which is by all accounts a considerable sum. However, within a week of the Haiti earthquake that occurred in January 2010, $296 million dollars had been raised. Furthermore, when compared
to Hurricane Katrina relief, the giving after one week for that disaster yielded $547 million.
The question here is – so why was so much more raised for Haiti vs. Japan? Of the nearly $90 million raised for Japan, $64 million was raised by the American Red Cross. Furthermore, of the $90 million raised, $3.3 million was raised by mobile giving (via text messages)
through the Red Cross.

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Published by: SingerLewak on Apr 29, 2011
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04/29/2011

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Within a week aer the earthquake and tsunami struck Japan, charitable giving reached nearly $90million, which is by all accounts a considerable sum. However, within a week of the Hai earthquakethat occurred in January 2010, $296 million dollars had been raised. Furthermore, when comparedto Hurricane Katrina relief, the giving aer one week for that disaster yielded $547 million.The queson here is – so why was so much more raised for Hai vs. Japan?Of the nearly $90 million raised for Japan, $64 million was raised by the American Red Cross.Furthermore, of the $90 million raised, $3.3 million was raised by mobile giving (via text messages)through the Red Cross.Mobile giving aer Hai set records, but it has since tapered o since then. Text/mobile givingcomes in increments of $10, added to a donor’s monthly cell phone bill. While text donaons havebecome more popular, the Nonprot doesn’t get the vita donor data that enables them to culvatelong-term relaonships with donors.The “Text Hai” campaign was brand new and it became popularized through social media eortslike Twier. While the outpouring of public support has been similar for Japan, the novelty may haveworn o a bit. With regard to social media, for Hai relief, relief organizaons were asking for helpthrough social media sites, but it hasn’t been seen as much for Japan. It is theorized that this mayhave been due to the language barrier with Japan.Other reasons are suggested as to why relief for Japan has not been as high as for Hai. First,Japan is a well-developed naon with a relavely auent populaon and not as needy. In the caseof Hai, it was relavely nearby and very poor and needy. The perceived need of a country plays a
CONTRIBUTIONS TO JAPAN EARTHQUAKE AND TSUNAMI RELIEFFALL BEHIND RESPONSE TO HAITI
Jeff Holt, CPA - Partner, Assurance & Advisory Practice
 APRIL 2011

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