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New Balance Athletic Shoes

New Balance Athletic Shoes

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Published by Arnold Clifton

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Published by: Arnold Clifton on Apr 30, 2011
Copyright:Attribution Non-commercial

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05/27/2013

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New Balance Athletic Shoes
Prof M G Korgaonker 
 
New Balance Athletic Shoes
Market / Competition
‡
I
n early 1978, the running shoe market was in the midst of very rapidgrowth
‡
The key to success was the development of innovative, highperformance, high quality products
‡
The highest ranked shoes in the Runners World rankings for 1978 ( Oct1977 ) are new shoes, developed within the last year ( table A )
 
New Balance Athletic Shoes
‡
S
hoes that rated highly two years previously are nowhere to be found
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Many of last year¶s top models did not keep up
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New balance products did well in Oct 1976, but have come upon hardtimes
 ±
320 is down to 7 th ( still a very competitive shoe )
 ±
305 has gone from 3 rd ranked to unranked
 ±
New entry ( Trail ) only made it to 24 th

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