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New Balance Athletic Shoes

New Balance Athletic Shoes

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Published by Arnold Clifton

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Published by: Arnold Clifton on Apr 30, 2011
Copyright:Attribution Non-commercial


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New Balance Athletic Shoes
Prof M G Korgaonker 
New Balance Athletic Shoes
Market / Competition
n early 1978, the running shoe market was in the midst of very rapidgrowth
The key to success was the development of innovative, highperformance, high quality products
The highest ranked shoes in the Runners World rankings for 1978 ( Oct1977 ) are new shoes, developed within the last year ( table A )
New Balance Athletic Shoes
hoes that rated highly two years previously are nowhere to be found
Many of last year¶s top models did not keep up
New balance products did well in Oct 1976, but have come upon hardtimes
320 is down to 7 th ( still a very competitive shoe )
305 has gone from 3 rd ranked to unranked
New entry ( Trail ) only made it to 24 th

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