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Exam 3mktgmgmt65051 v1-Key

Exam 3mktgmgmt65051 v1-Key

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Published by Yuchen Lou

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Published by: Yuchen Lou on Apr 30, 2011
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Exam#3-v1, 65051 Mktg. Mgmt., Spring 2010Name ______________________________ Key1. _____26. _____51. _____76. ____2. _____27. _____52. _____77. ____3. _____28. _____53. _____78. ____4. _____29. _____54. _____79. ____5. _____30. _____55. _____80. ____6. _____31. _____56. _____81. ____7. _____32. _____57. _____82. ____8. _____33. _____58. _____83. ____9. _____34. _____59. _____84. ____10. ____35. _____60. _____85. ____11. ____36. _____61. _____86. ____12. ____37. _____62. _____87. ____13. ____38. _____63. _____88. ____
 
14. ____39. _____64. _____89. ____15. ____40. _____65. _____90. ____16. ____41. _____66. _____91. ____17. ____42. _____67. _____92. ____18. ____43. _____68. _____93. ____19. ____44. _____69. _____94. ____20. ____45. _____70. _____95. ____21. ____46. _____71. _____96. ____22. ____47. _____72. _____97. ____23. ____48. _____73. _____98. ____24. ____49. _____74. _____99. ____25. ____50. _____75. _____100. ___
Exam#3, Mktg. Mgmt. 65051, Spring 2011 Name __________________________MULTIPLE CHOICE. Choose the one alternative that best completes thestatement or answers the question.1) What are the two ways that a company can obtain new products?A) line extension and brand managementB) service development and product extensionC) internal development and mergerD) new-product development and acquisitionE) market mix modification and research and development
 
2) The creation of a successful new product depends on a company'sunderstanding of its ________ and its ability to deliver ________ tocustomers.A) competitors, distributors, and employees; new stylesB) product, marketing mix, and marketing strategy; functional featuresC) customers, competitors, and markets; superior valueD) product life cycle, legal responsibilities, and social responsibilities;innovationsE) customers, brands, products; product images3) The purpose of idea generation is to create a ________ of ideas. Thepurpose of succeeding stages is to ________ that number.A) small number; increaseB) large number; increaseC) limited number; sustainD) large number; reduceE) small number; reduce4) GrayBerry Gifts has just brainstormed a large number of ideas for addingnew products and services after visiting several buying fairs. The ownerswill begin the first idea-reducing stage, called ________, to arrive at arealistic number to adopt.A) concept testingB) concept developmentC) idea screeningD) idea generationE) business analysis5) A detailed version of a new idea stated in meaningful customer terms iscalled a ________.A) product conceptB) product movementC) product ideaD) product imageE) product proposal6) The first part of the marketing strategy statement describes the targetmarket; the planned product positioning; and goals for sales, profits, and________.A) competitionB) secondary marketC) life-cycle durationD) competition's anticipated reactionE) market share7) Once managers of The Grecian Urn have decided on their product conceptand marketing strategy, they can evaluate the business attractiveness of theproposal in the ________ stage of the new-product development process.A) business feasibilityB) product acceptanceC) business analysisD) feasibility studyE) concept testing8) Although test marketing costs can be high, they are often small whencompared with ________.A) the costs of a major mistake

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