Omiture Test&Target rovides everythig amarketer eeds to otimie olie marketig—icludig desigig ad testig offers, otimiigcamaigs ad behavior-based marketig.Omiture Test&Target is art of Omiture’s OlieBusiess Otimiatio suite of alicatios.
Cosumers have a variety of sites to choose from olie. I a evirometwhere the choices available to cosumers cotiue to roliferate, desigigrelevat offers that egage customer iterest is eve more imortat. Marketersivest eormous amouts of creative eergy to desig camaigs, but whichcamaig delivers more relevat messages to cosumers? With OmitureTest&Target, marketers ca directly test ad measure which camaigs or offerserform better with olie visitors.
Omiture Test&Target uts the ower ad cotrol i the hads of marketers toquickly desig ad test site cotet, avigatio, offers ad camaigs ad to target secific marketig offers, roducts ad cotet to a segmet of visitors.Omiture Test&Target rovides behavioral targetig so a adet marketer ca target secific offers to idividuals ad imrove coversio by caterig to their secific iterests every time they visit.
Bring together testing anD targeting
Testig ad targetig go had i had as sites try to otimie reveue. Similar to a retail busiess ower, who eeds several emloyees to fill differet job roles,olie busiess require both testig ad targetig to be effective. I a brick ad mortar store, merchadiig maagers work o store layout ad try outew décor, romotios, ad merchadise dislays while sales maagers liste to customers ad lear about their refereces. Similarly, A/B ad multivariate testig allows marketers to test ew offers ad romotios olie; site targetigallows them to deliver more relevat roducts ad services to their customers.Both testig ad targetig is essetial to imrove site relevace ad icreasecoversio ulift.
Imrove Cotet ad Offer Relevace
Gain Control of Site Content
Test&Target rovides asimle user iterface tomake chages to a site,allowig marketers to focuso develoig relevatcotet ad offers.
Accelerate Campaign Testing
With a visual iterface,marketers ca coduct testsad camaigs directly o the site.
Automate Routine Tasks
Establish re-determied tests, or allow Test&Target’sredictive learig caabilities to serve cotet based o a visitor’s uique iterests.
Improve Content Relevance
Test&Target rovidesboth A/B ad multivariate testig to imrove cotetrelevace for sites with ay level of comlexity.
Improve User Experience
Test ad cotiually imrovesite cotet, offers adcamaigs to imrove user’sexeriece ad icreasecoversio ulift.