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Omniture Test & Target

Omniture Test & Target

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Published by Dan Mooney

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Published by: Dan Mooney on Sep 03, 2008
Copyright:Attribution Non-commercial


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Omiture Test&Target rovides everythig amarketer eeds to otimie olie marketig—icludig desigig ad testig offers, otimiigcamaigs ad behavior-based marketig.Omiture Test&Target is art of Omiture’s OlieBusiess Otimiatio suite of alicatios.
Business Challenges
Cosumers have a variety of sites to choose from olie. I a evirometwhere the choices available to cosumers cotiue to roliferate, desigigrelevat offers that egage customer iterest is eve more imortat. Marketersivest eormous amouts of creative eergy to desig camaigs, but whichcamaig delivers more relevat messages to cosumers? With OmitureTest&Target, marketers ca directly test ad measure which camaigs or offerserform better with olie visitors.
Omiture Test&Target uts the ower ad cotrol i the hads of marketers toquickly desig ad test site cotet, avigatio, offers ad camaigs ad to target secific marketig offers, roducts ad cotet to a segmet of visitors.Omiture Test&Target rovides behavioral targetig so a adet marketer ca target secific offers to idividuals ad imrove coversio by caterig to their secific iterests every time they visit.
Bring together testing anD targeting
Testig ad targetig go had i had as sites try to otimie reveue. Similar  to a retail busiess ower, who eeds several emloyees to fill differet job roles,olie busiess require both testig ad targetig to be effective. I a brick ad mortar store, merchadiig maagers work o store layout ad try outew décor, romotios, ad merchadise dislays while sales maagers liste to customers ad lear about their refereces. Similarly, A/B ad multivariate testig allows marketers to test ew offers ad romotios olie; site targetigallows them to deliver more relevat roducts ad services to their customers.Both testig ad targetig is essetial to imrove site relevace ad icreasecoversio ulift.
Imrove Cotet ad Offer Relevace
ProDuCt overview 
Gain Control of Site Content
 Test&Target rovides asimle user iterface tomake chages to a site,allowig marketers to focuso develoig relevatcotet ad offers.
 Accelerate Campaign Testing
With a visual iterface,marketers ca coduct testsad camaigs directly o the site.
 Automate Routine Tasks
 Establish re-determied tests, or allow Test&Target’sredictive learig caabilities to serve cotet based o a visitor’s uique iterests.
Improve Content Relevance
Test&Target rovidesboth A/B ad multivariate testig to imrove cotetrelevace for sites with ay level of comlexity.
Improve User Experience
Test ad cotiually imrovesite cotet, offers adcamaigs to imrove user’sexeriece ad icreasecoversio ulift.

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