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Using branding to help the country move forward?” “It’s been fantastic! Look at the changes that have been taking place because of the power of a s...
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Using branding to help the country move forward?” “It’s been fantastic! Look at the changes that have been taking place because of the power of a single idea. First of all, almost all the banks have changed their corporate identities, if not all. Second, branding is now being studied in the universities. Third, we now have Brand Managers in companies, not just Corporate Affairs Manager. Fourth, new magazines have now crept up that are totally focused on branding. Five, every major newspaper has a column dedicated to branding. Six, Nigerian brands are now being exported all over the world.
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