7.AlloftheMatthewBenderPublicationscantypicallybepurchasedasaonetimepurchase,orpursuanttoasubscription.MatthewBenderutilizestwobasickindsofsubscriptions,an"automaticrenewal"ofanannualsubscriptionandan"automaticshipment"ofupdates,supplementsandneweditions,bothofwhicharemorefullydescribedinparagraphs11and12below.8.RespondentsadvertisetheMatthewBenderPublicationsinFloridathroughdirectmailsolicitations,printadvertising,bytelephone,ontheInternet,andinpersonalfacetofacemeetingswithcustomers.9.Respondentsdonotarrangeforautomaticbillingtoretainedcreditcardaccounts,orautomaticwithdrawalforcustomers'accountsofanykind.Instead,allcustomersmusttaketheaffirmativestepofpayingforeachpurchase,update,supplementorsubscription.
c.
DEFINITIONS
10."Advertising"(including"advertisement"and"advertise")meansanymessagedisseminatedtothepublicoranysegmentthereofwhichpromotesorislikelytopromotedirectlyorindirectlyanygood,merchandise,property,product,commodity,service,oranyperson.Theterm"advertising"includesmessagesconveyedbythenameunderwhichapersonoperates,andincludes,butisnotlimitedto,messagesconveyedvisually,orally,orinwriting:a.inanewspaper,magazine,periodical,leaflet,flyer,catalog,brochure,circular,onorinpackaging;intelefacsimilematerial;inanydirectmailliterature,includingbutnotlimitedtonotices,invoicesandforms;inanyotherwritten,graphic,pictorial,illustratedorprintedmaterial;3