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STATEOFFLORIDADEPARTMENTOFLEGALAFFAIRSOFFICEOFTHEATTORNEYGENERALINTHEMATTEROF:MATTHEWBENDERandCOMPANY,INC.,andREEDELSEVIERINC.d/b/aLEXISNEXISCaseNo.L08-3-1l28
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ASSURANCEOFVOLUNTARYCOMPLIANCEA.INTRODUCTIONPURSUANTtotheprovisionsofChapter501,PartII,FloridaStatutes,theSTATEOFFLORIDA,DEPARTMENTOFLEGALAFFAIRS,OFFICEOFTHEATTORNEYGENERAL,hereinafterreferredtoasthe"OAG,"causedaninquirytobemadeintotheadvertisingandbusinesspracticesofMATTHEWBENDER&COMPANY,INC.,hereinafter"MatthewBender"or"Respondent;"andREEDELSEVIERINC.d/b/aLEXISNEXIS,("LexisNexis")onlytotheextentLexisNexisparticipatesinMatthewBender'sactivitiesinFlorida,asmorefullydescribedherein.LexisNexisandMatthewBenderarehereinaftercollectivelyreferredtoas"Respondents."ITAPPEARSthattheRespondentsarepreparedtoenterintothisAssuranceofVoluntaryCompliance,withoutanyadmissionthateitherhasviolatedthelawandforthepurposeofresolutionofthismatteronly,andtheDeputyAttorneyGeneral,byandthroughtheundersignedSeniorAssistantAttorneyGeneral,beinginagreement,doesin
 
thismatteracceptthisAssuranceofVoluntaryComplianceinterminationofthisinvestigation,pursuanttoSection501.207(6),FloridaStatutes,andbyvirtueoftheauthorityvestedintheOAGbysaidstatute.TheOAG,andRespondents,herebyagreetothefollowing:
B.STIPULATEDFACTS
1.RespondentMatthewBenderisaNewYorkCorporation,withaprincipalbusinessaddressof1275Broadway,Albany,NY12204.2.ReedElsevierInc.isaMassachusettscorporation.LexiaNexisisadivisionofReedElsevierInc.ReedElsevierInc.andMatthewBenderandCompany,Inc.areundercommoncontrolandownershipofReedElsevierU.S.HoldingsInc.3.MatthewBenderpublishes,manufacturesanddistributeslegaltreatises,publications,books,newsletters,andotherproductsinprintandCDform("MatthewBenderPublications.")ItsellsMatthewBenderPublicationstolawyers,lawfirms,libraries,governmentagencies,andotherbusinessesinFloridaandnationwide.4.MatthewBenderhashadacontractualrelationshipwiththeFloridaBarsince2000.Underthetermsoftheiragreements,MatthewBenderhasmanufacturedtheFloridaBar'spublications,createdmarketingcampaignstomarketanddistributetheBar'spublications,andhasbeensolelyresponsibleforfulfillmentoftheorders,aswellasbillingfortheproducts.5.TheFloridaBar'spublicationsaretypicallytreatiseswhichareupdatedandpublishedonaninfrequentpublicationschedule,therebeingupto5yearsbetweenupdatedtreatises.6.MatthewBenderPublicationsalsoincludepublicationswhicharetypicallypublishedonamoreregularbasis.2
 
7.AlloftheMatthewBenderPublicationscantypicallybepurchasedasaonetimepurchase,orpursuanttoasubscription.MatthewBenderutilizestwobasickindsofsubscriptions,an"automaticrenewal"ofanannualsubscriptionandan"automaticshipment"ofupdates,supplementsandneweditions,bothofwhicharemorefullydescribedinparagraphs11and12below.8.RespondentsadvertisetheMatthewBenderPublicationsinFloridathroughdirectmailsolicitations,printadvertising,bytelephone,ontheInternet,andinpersonalfacetofacemeetingswithcustomers.9.Respondentsdonotarrangeforautomaticbillingtoretainedcreditcardaccounts,orautomaticwithdrawalforcustomers'accountsofanykind.Instead,allcustomersmusttaketheaffirmativestepofpayingforeachpurchase,update,supplementorsubscription.
c.
DEFINITIONS
10."Advertising"(including"advertisement"and"advertise")meansanymessagedisseminatedtothepublicoranysegmentthereofwhichpromotesorislikelytopromotedirectlyorindirectlyanygood,merchandise,property,product,commodity,service,oranyperson.Theterm"advertising"includesmessagesconveyedbythenameunderwhichapersonoperates,andincludes,butisnotlimitedto,messagesconveyedvisually,orally,orinwriting:a.inanewspaper,magazine,periodical,leaflet,flyer,catalog,brochure,circular,onorinpackaging;intelefacsimilematerial;inanydirectmailliterature,includingbutnotlimitedtonotices,invoicesandforms;inanyotherwritten,graphic,pictorial,illustratedorprintedmaterial;3
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