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Research Chapters

Research Chapters

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Published by Azizah Haji Ahmad

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Published by: Azizah Haji Ahmad on May 02, 2011
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UNIVERSITI SAINS MALAYSIASchool of ManagementSemester I, Academic Year 2010/2011COURSE OUTLINE
ATW 201 / ATP 201 – BUSINESS RESEARCH METHODS
Lecturer: T. RamayahRoom. 118, Ext: 3889Lecture Hall:SK 1Day/Time: Tuesday/2.00 4.00 pmConsultation:e-mail:ramayah@usm.my,ramayah@gmail.comWeb Page:http://www.ramayah.comMSN :ramayah2004@hotmail.com 
COURSE OBJECTIVES
This course is designed to introduce students to the research methodsthat can be used in most business research and other research relatedto the social phenomenon. The areas that will be covered includes,introduction to the scientific method, research process, ethics inresearch, research design, measurement, sampling, data collection,analysis, interpretation and report writing.At the end of the course, the students should be able to
do a detailed research
explain the definition of business research
explain the scientific thinking
differentiate concepts, constructs, definitions, variables, hypothesis,theory and model
describe the research process in detail
prepare a research proposal
consider ethics when conducting a research
explain research and its components
explain the nature of measurement and characteristics of a soundmeasurement
describe the scales that can be used in the research process
describe types of sampling and differentiate the probability samplingfrom the non-probability sampling
understand the methods that can be used to communicate withrespondents
develop instruments for communication with respondents
present research data through analysis using histograms, polygons,and other techniques
interpret and summarize data in terms of mean, median, mode,range and standard deviation
test hypothesis related to 1 population, 2 population and more than2 population
interpret computer outputs related to multiple regression and other advanced techniques
1
 
be able to use the Statistical Program for Social Sciences (SPSS)software for data analysis
able to write a full research report
COURSE EVALUATION
Mid semester exam20%Project20%Final Exam60%
MAIN TEXT BOOK
Cooper, R. D. & Schindler, S. P. (2008).
Business Research Methods
.Singapore: McGraw Hill/Irwin.
ADDITIONAL READING MATERIALS
Berenson, M.L., Levine, D. M. & Krehbiel, T. C. (2005).
Basic BusinessStatistics: Concepts and Applications
. New Jersey: Pearson Education,Inc.Bryman, A. & Bell, E. (2007).
Business Research Methods
, USA:Oxford University Press.Cavana, R. Y., Delahaye, B. L. & Uma Sekaran (2001).
 Applied Business Research: Qualitative and Quantitative
, Australia: John Wiley& Sons.Coakes, S. J., (2009).
SPSS: Analysis Without Anguish Using SPSS Version 17.0 for Windows.
Australia: John Wiley & Sons Australia Ltd.
 
Davis, D. (2005).
Business Research for Decision Making 
. USA:Duxbury Press.George, D. & Mallery, P. (2006).
SPSS for Windows Step by Step: ASimple Guide and Reference
. India: Pearson Education, Inc.Hair, J. F., Babin, B., Money, A. H. & Samouel, P. (2007).
ResearchMethods for Business
, UK: John Wiley & Sons Ltd.Hair, J. F., Black, B., Babin, B., Anderson, R. E., & Tatham, R. L.(2010)
Multivariate Data Analysis: A Global Perspective,
New Jersey,USA: Pearson Education Inc.Levin, R. I. & Rubin, D. S. (1998).
Statistics for Management 
. USA:Prentice-Hall International, Inc.Pallant, J. (2007).
SPSS Survival Manual 
, Australia: McGraw Hill.Saunders, M., Lewis, P. & Thornhill, A. (2007).
Research Methods for Business Students
, Great Britain: Pearson Education Limited.Uma Sekaran & Bougie, R. (2010).
Research Methods for Business: ASkill Building Approach
. UK: John Wiley & Sons.Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin M. (2010).
BusinessResearch Methods
. Canada: South-Western, Cengage Learning.
2
 
COURSE CONTENT AND SCHEDULING
WeekTopicContent
1Research inbusiness
(Chapter 1)
Why study research?
What is research?
What arecharacteristics of agood research?2The scientificthinking
(Chapter 3)
Styles of thinking
The thought process
Sources of Knowledge
Understanding Theory3The researchprocess
(Chapter 4)
Research Process
The Management-Research questionhierarchy
Research ProcessProblems
Designing the study4The researchproposal
(Appendix a)
Ethics in Business
Purpose of theresearch proposal
Researcher benefits
Sponsor s use
Types of researchproposals
Structuring a research
Evaluating the researchproposalResearch
(Chapter 2)
What are researchethics?
Ethical treatment of participants
Ethics and the sponsor 
Researchers and theteam members
Professional standards5Design strategies
(Chapter 6)
What is researchdesign?
Exploratory studies
Descriptive studies
Causal studies6Measurement
(Chapter 11)
Nature of measurement
Data types
Sources of variation inmeasurement
Characteristics of asound measurement7Scale Design
(Chapter 12)
Nature of measurementscales
Response method
Measurement scaleconstruction8Sampling Design
(Chapter 14)
The nature of sampling
Probability sampling
Complex probabilitysampling
Non-probability
3

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