Wouldn’t it be great if everything you wrote was more interesting, credible and effective? Imagine
better website copy, brochures, emails, letters, proposals, blog posts, press releases...You are already a better writer than you think. This book builds on what you already know withsome techniques used by professional writers and some guided practice.My name is Matthew Stibbe. I am Writer-in-chief atArticulate Marketing,a marketing agency. Iwrite for clients including Hewlett-Packard, Microsoft, eBay and HM Government. Before that, I wasa business and technology journalist. Before that, in the dawn of the internet age, I ran my ownsoftware company.This book draws on that experience,my blogand the writing seminars I run for my clients, to try togive you a 30-day course that you can use to improve the way you write.
This is not a book of grammar and I’m not going to make you go back to school. If you want guidanceon basic written English, I highly recommend Strunk and White’s
is also excellent. Instead, I want to help you take the basic building blocks andrecombine them in a more interesting, compelling and readable way.
Mainly, I’m writing for people in business. Perhaps you work in marketing or PR. Perhaps you work in
sales and write proposals all day. Whatever you do, you probably write emails, reports andpresentations. If you want to improve your writing, this book is for you.Matthew StibbeEmail me:email@example.comRead my blog:Bad LanguageHire me:Articulate Marketing