Shayla Newmanneeded. We used this music as the backing track to build up and create the tension and horrorthroughout our trailer. We put the title of the film Game Over at the end of the trailer as we foundthis is a better way of attracting the audience as they want to know what it is called so they can goand watch it, therefore they will have to watch it until the end. We also used the convention forcostume as it is an important aspect for a trailer. Costume needs to convey character developmentbut contrast the horror aspect. Due to this, we dressed the boys in the usual teenage boy fashion toconnect with our target audience; such as hoodies, polo tops and jeans. Another convention inhorror films is the use of makeup. However horrors usually use a lot of prosthetics but we werelimited on budget and could only afford to buy 2 tubes of fake blood which only cost £1.98. This wasfar from conventional but we thought it could have an advantage. This is due to no other make upbeing used so it made the blood distinctive and catching. However, for Traviss scene we boughtwhite paint which only cost 99p to use for his face to create zombie scary features. We also stuckbits of tissue to his face to make it look like dead dried skin which conventional zombies usuallyhave. The contrast between the black background and white face also helped create the horrorfeeling/genre. After watching many horror trailers we notice they all created suspense using a cliff hanger at the end of their trailer. We also done this as we thought it was a good way to create thetension and mystery of the film and make the audience want to view the film more.Our trailer conforms to the convention of all great film trailers with the cliff hanger of what happensnext? Our trailer ends with a mystery which makes the viewers question where Abdullah is caughtby the red light virus or not. We conveyed this by having the last shot of Abdullah shouting that thevirus cannot get him but then contrasting having a shot of the red light being reflected in his glasses.This is used in our trailer to create mystery and to make the audience question whether the virusdoes get Abdullah or not.We developed convention that synergistic practises often produce a game of a film, such asSpiderman and Saw or in recent years a film of a game, such as Silent Hill and Resident Evil. Wemade a film about a game so when the game for our film is released people will be a littleapprehensive about playing the game because of the horror associations. This is similar toNightmare on Elm Street where people were afraid to see the horrific
reddie in their dreams.
We challenged the forms and conventions by incorporating a split screen within our trailershowing our awareness of convergence and the blurring genres. As technology advances, more filmsare being based on games, rather than the other way round. Narrative and character are moreimportant in games than they used to be; whilst the future of film, as suggested by Don Tapscott,may well have a degree of interactivity more akin to games - as Photoshop style trickery becomesmore and more possible with moving image. Consequently, our film intends to unify both markets,therefore acquiring the largest possible target audience within our stated age range.
Another way in which we challenged the forms and conventions of a horror trailer was by goingagainst the idea of a damsel in distress. We portrayed this by the costuming in which Nicole (ouronly female character) wore; checked shirt and jeggins, she was not dressed normally and not inthe conventional way. Through our research we found that girls are usually dressed provocatively,such as in Scream 4, where the woman was dressed in underwear which was used to attract malesto watch the film; however, that is not what we intended to do.
As technology advances, more filmsare being based on games, rather than the other way round.
As a whole, I believe that our trailer balance of conforming and challenging typical forms andconventions of both film trailers generally and the horror genre. Our trailer conforms the importantand major conventions but goes against them in some areas where we feel it would be more of anadvantage for promoting the film.