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Washingtonian 2008 Media Kit

Washingtonian 2008 Media Kit

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Published by Washingtonian
Washingtonian 2008 Media Kit
Washingtonian 2008 Media Kit

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Categories:Types, Brochures
Published by: Washingtonian on Sep 03, 2008
Copyright:Attribution Non-commercial

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01/25/2013

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WASHINGTONIAN
 THE WEBSITE WASHINGTON LIVES BY
 
Media Kit
 
WASHINGTONIAN
 THE WEBSITE WASHINGTON LIVES BY
 
The Washingtonian magazine is the best read and mosttrusted publication dedicated to life in the nation’scapital. Published for more than four decades, The
 Washingtonian inuences readers on where to live,eat, shop, work and play. The Washingtonian magazine
is so popular that it outsells national titles on local
newsstands, including In Style, Vogue, and Vanity Fair.
 
EDITORIAL OVERVIEW
 1  0  0   B  E  S  T   R  E  S  T  A U R  A N T  S 
 W A S  H I  N G T  O N I  A N
 W A S  H I  N G T  O N I  A N . C O M
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 , . , , ,.. , , , , , 
 Washingtonian.com is the city’spremier lifestyle website. The siteoffers users the familiar coverageof arts, dining, travel, fashion and
real estate found in the magazine,
 but also serves as an interactive andtimely resource for exploring the city. Washingtonian.com offers web-only 
content including a detailed local
event calendar, interviews with area
chefs, real estate happenings, retail
sales and deals and live chats with
the editors. Washingtonian.com isalso a place to search through the
online versions of the popular “BestOf” guides, such as the 100 Very Best
Restaurants, Wedding Guide andTop Doctors list.
 
WASHINGTONIAN
 THE WEBSITE WASHINGTON LIVES BY
 
 Young
41% are between the ages of 18 and 3464% are between the ages of 18 and 44
Educated
88% have bachelor’s degrees40% also have postgraduate degrees
 Afuent
79% have HHI over $75K per year50% have HHI over $100K per year25% have HHI over $150K per year
 Active
94% go out to dinner at least once a week 61% have traveled for pleasure within the last month56% attend a museum or art exhibit at least once a month67% go to the movies at least once a month52% attend music/theater/live performances once a month
Shoppers
83% shop for clothing at least once a month
49% shop for home furnishings at least once a month
64% shop for accessories/shoes at least once a month
AUDIENCE & TRAFFIC
 Washingtonian.com
monthly trafc:
Page Views: 1,553,213Unique Users: 289,996User Sessions: 397,238User Session Length: 3:40
*Source: Google Analytics, January 2008
 Advertising on Washingtonian.com ensures yourmessage reaches an afuent, targeted audience. According to our September 2007 readershipsurvey, Washingtonian.com users are:
 Source: Washingtonian.com readership survey, September 2007 

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